Spin Master Ltd. Inks New Licensing Deals for Tenkai Knights

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Tenkai Knights Shape-Shifts into New Consumer Products Categories

“As we launch this new and category changing franchise, we are thrilled to partner with like minded, best- in-class companies delivering notable brand extensions,” says Adam Beder, Executive Vice President Global Licensing for Spin Master Ltd.

After revolutionizing the construction aisle with the recent launch of the much anticipated Tenkai Knights by Ionix toy line, Spin Master Ltd, one of Canada’s largest children’s toy and entertainment companies, will now shape-shift its US licensing portfolio with new consumer products initiatives. This is a welcome innovation in the brick building category and has taken the industry and consumers to the next level of construction play.

Industry best leaders who Spin Master has just completed licencing agreements with:

  •     Accessory Innovations: Backpacks, Bags, Cold Weather Accessories
  •     Bentex: Sleepwear
  •     Franco: Bedding, Accessories, Beach and Bath
  •     Freeze: T-Shirts, Hoodies
  •     Penguin Group: Publishing

In its first phase of its licensing program, Spin Master has identified category leaders to create electrifying new brand extensions for Tenkai Knights. At retail, the story continues to grow with strong sell through of Mini, Deluxe Figures and Action Packs.

Adding to the phenomenon is a newly piloted sampling program integrated into Santa’s Village at Simon mall locations throughout the United States. Over 75,000 kids this holiday season will experience the shape-shifting magic for themselves. The revolution is in the brick and has left kids wondering why play with static blocks when you can shape- shift, create and unleash the power of Ionix?

Tenkai Knight enthusiasts of all ages will be delighted to bring our four heroes to life through accessories, apparel, bath and bedding, books and more. These products will allow viewers to ignite their imagination by bringing the characters and adventures of the Tenkai Knights from the small screen to real life.

“As we launch this new and category changing franchise, we are thrilled to partner with like minded, best- in-class companies delivering notable brand extensions,” says Adam Beder, Executive Vice President Global Licensing for Spin Master Ltd. “It reinforces the emotional connection that children have associated with the Tenkai Knights.”

The Tenkai Knights TV show, which airs new episodes Saturday mornings on Cartoon Network with additional airing on Fridays and Sundays, is a unique US and Japanese co-production that plays to the strengths of each partner. The Spin Master entertainment team worked hand in hand with powerhouse production company, Shogakukan-Shueisha (ShoPro), one of the world’s best anime producers, to create a first class, globally successful animated series. Tenkai Knights has a unique style; mixing traditional 2D animation with extraordinary CGI which creates a distinct look separating Tenkai Knights from other series.

All licensing brand extensions will be available August, 2014.

For additional information, please check out our website, http://www.tenkaiknights.com.

About Spin Master Ltd.
A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Spin Master Games™ including the popular Hedbanz™, Tech Deck™, Zoobles™ and SpyGear™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: http://www.spinmaster.com

About Accessory Innovations, LLC:
A privately held, diversified leader and premier resource in the licensed fashion, and entertainment accessories industry. Our integrated portfolio contains and unprecedented offering that includes Mattel, Nickelodeon, Disney, Hasbro, Sesame Street, Shaun White, Saban, Sega and Nintendo.

For bags, headwear and hosiery, creating the ultimate go to resource for men’s, women’s, junior and children’s branded accessories.

About Dreamwave: Division of Bentex:
Swim, Sleepwear, and Outerwear
Dreamwave has an established business in swim and sleepwear, and a rapidly growing outerwear business in both character license and private label. We are a key swim and sleepwear resource to accounts such as Walmart, Target, Kmart, Sears, Kohl’s, JC Penney, and The Disney Stores.

Key licenses include Disney, Marvel, Warner Bros., Thomas & Friends, Monster High, Teenage Mutant Ninja Turtles, and Diary of a Wimpy Kid. Private label swimwear has been a significant growth opportunity. We are producing major programs for Target, JC Penney, Sears, Kmart, and The Disney Stores. We are also a global resource to retailers in Mexico, Latin America and Canada.

About Franco:
Franco Manufacturing is a leading supplier of licensed children and teen bedding, accessories, beach and bath.

A family owned business, Franco was founded in 1952 by David E. Franco and his three sons. Now in its third generation, the five sons of Louis, Morris, and Jack carry on the tradition established by David E. Franco into the future.

Amongst the top apparel manufacturers in the Licensing industry having long standing partnerships with Nickelodeon, Disney, Warner Bros, Marvel, Hasbro and more. FREEZE produces Tshirts, Fashion Tops, Hoodies and Knit Bottoms for all age demographics from newborn to adult-both genders and sells into all channels of distribution.

About Penguin Group (USA) LLC:
One of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (http://www.penguin.com) is a Penguin Random House company.

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Rachel Griffin
Spin Master Ltd
+1 (310) 871-3919
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Adam Beder
Spin Master Ltd
416-364-6002 2256
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