Atlanta, GA (PRWEB) December 18, 2013
Dealership advocate, automotive industry expert and Certified Public Speaker, Jim “Alpha Dawg” Ziegler, returns to Atlanta, January 14th through the 16th, with Internet Battle Plan XV. Noted as the premiere educational event in the sales industry, Ziegler is once again assembling an impressive group of the industry’s top thought leaders, Internet experts and panelists from all across the country. Hand-picked by Ziegler for their techniques and processes in dealership sales, social media and technology, the Internet Battle Plan conference has a reputation for showcasing the highest caliber automotive experts in the country.
Sponsored by Autobytel, Cactus Sky, Dealer Legion, Dealer Socket, Now Marketplace, Potratz Advertising, Contact At Once!, Dealer e-Process, Dealer Synergy, ProMax Unlimited, Stream Companies, ELead1One and TrueCar, Ziegler’s fifteenth Internet Battle Plan seminar is a collection of the most successful entrepreneurs, consultants and automotive professionals in the industry. Ziegler is joined on stage by twenty leading automotive industry experts:
The headline speaker for Internet Battle Plan XV is Tammie LeBleu, Internet Director and Sales Manager from Orr Nissan in Bossier City, Louisiana. Ranked one of the highest paid car sales professionals in the country, LeBleu takes relationship sales and marketing seriously by utilizing Ziegler’s formulas mixed with her own personal dynamics. “Tammie’s presentation, ‘Everything I Do Online That Made Me the NUMBER TWO Nissan Sales Person in the Nation’ will not only educate the crowd, but inspire them to raise their own personal bar,” Ziegler states.
Featured presenter, Sean V. Bradley, is one of the top automotive trainers and consultants in the country. CEO of Dealer Synergy, Bradley is contributing writer for over 13 national and international magazines, has spoken to over 80 NADA and NCM 20 groups, and has been noted as one of the highest rated NADA Convention Speakers from 2008 to 2011. Most notably recognized as single-handedly pioneering the field of Automotive Video Search Engine Optimization, Bradley’s two sessions on optimization will teach attendees how to not only excel but destroy their competition’s video optimization strategies.
Returning presenter, Joel Casser, is Business Development Manager for Prestige Volvo, New Jersey’s largest volume Volvo dealership and top five in volume in the country. Integrating video into almost every facet of his operation, Casser uses personalized video greetings, walk around demonstrations, and even video chat to achieve response and closing rates well above the average benchmark for Volvo and attracting new car shoppers from 15 states and used car shoppers from all 48 contiguous states, as well as Canada.
For the first time ever, Samantha Cunningham, VP of Account Services for Potratz Advertising will be presenting “7 Ways to Increase Special Finance Leads Through Mobile Marketing” on the Internet Battle Plan stage. Teaching pin-pointed precision to target the right customer at the right time, Cunningham will be sharing never-before-seen tactics that have proven to double lead volume for her clients.
Rachel Haro, Owner of Mouthful Social Media, has spent over a decade working with dealerships across the country on strategic, grass roots, and social media advertising. Rachel’s cutting-edge social strategies and test drive trainings and custom video email templates have inspired dealerships across the country to personalize their online customer interaction to create offline lead opportunities.
President of Cactus Sky Communications, Peter Martin, is one of the premiere email marketing experts in the country. Helping double Internet closing ratios for dealers, Martin and Cactus Sky have the ability to deliver email through SPAM filters and track the recipients' clicks offers clients a huge marketing advantage and verifiable ROI.
Go-to sales strategist, consultant and trainer, Cory Mosley, has built a reputation by challenging the status quo. Mosley and his company, provide progressive strategies that have help dealers across the country build and restructure profitable sales, BDC, and Internet operations.
Reuben Muinos, Director of Business Development for Dealer Socket, is the leading expert in CRMs. Starting his career with the Galpin Motors organization, Muinos has worked in many facets during his tenure at Galpin including E-commerce Director and technology advisor for all of Galpin's franchises which includes Ford, Lincoln, Mercury, Mazda, Jaguar, Volvo, Honda, Aston Martin and Saturn. A featured contributor to many top tier industry magazines, conferences and seminars, Muinos has traveled the country providing advice to dealerships, OEMs and dealer groups on how to best use technology to drive sales.
Andrew Myers is focused on the dynamics of the cumulative combined effects of short saturation messages about a company. His company, What's Next Media, creates message-based video programs for Auto Dealerships. His presentation, “How to Build Value, and Sell Cars – Online” is filled with fast-paced and content rich with usable information and feature live examples that will greatly improve a dealership's Internet sales and marketing effectiveness.
Don O'Neill V.P. of Sales & Marketing and co-founder of DealerLegion takes the Internet Battle Plan stage for the very first time. A big believer in "it’s the man not the machine" train of thought, O’Neill’s presentation, “DATA MINING: Don’t Let the Mine Collapse Without a Plan!” breaks down the trends in data mining for the franchise dealer, the current role mining plays in your marketing strategy and expected ROI and cost of mining.
Returning to the Internet Battle Plan stage is Dave Page, part owner & Director of Dealer e-Process. Page’s presentation, “Exploding Website Conversion: An Insiders Road Map to Benchmarking & Converting 50% of Website Visitors to Leads” asks dealers to look at their total Internet marketing strategy with the highest possible success based on what is working in this right now environment. Going in-depth with real numbers and statistics on what is actually working to bring incredibly strong returns with actual examples of analysis derived from 2500 websites, this is one presentation you won’t want to miss.
ProMax Unlimited’s CEO, John Palmer, presents for the first time at Jim Ziegler’s Internet Battle Plan XV. In his presentation, “Become Great at Subprime - It’s Over 40% of your Market!”, Palmer will be teaching dealers the inventory, marketing and sales process necessary to maximize its profit potential with this huge and growing market.
Ed Parkinson, VP of Sales, Automotive Solutions for Contact At Once, has been working with automotive dealers for 27 years and has helped pioneer the use of call tracking and measurement to increase sales and quantify the return-on-marketing.
Direct response marketing, SEO, website design, social media, and website conversion optimization experts, Bill Parlaman & David Regn, share the Internet Battle Plan stage for the first time ever. The co-founders of Stream Companies will be presenting, “Automotive Inbound Marketing”. Breaking down the what, how and why and ROI of inbound marketing, this is what every smart dealer and business will be talking about in 2014.
Scott Pechstein, Vice President and Sales for Autobytel, serves as an automotive industry spokesperson and lead trainer of the Autobytel Dealer Insight Series. His sales insight for the development and marketing communications programs have been bringing consumers and dealers together since 1995.
Returning Internet Battle Plan presenter, Paul Potratz, is the COO of Potratz Advertising, a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States and Canada. Paul speaks in a variety of venues and writes and blogs daily for several automotive publications and forums, including NADA, Driving Sales, Auto Dealer People, Dealer Elite, Automotive Digital Marketing and has been interviewed on digital marketing and automotive trends by The New York Times, The Wall Street Journal, NY Post, CBS and several regional newspapers.
Ken Potter is Vice President of Dealer Development for TrueCar, Inc. presents, “A Behind the Scenes look at TrueCar.” Providing an overview of the extensive changes made to the program, how program changes have been beneficial to dealers and what program changes have been beneficial to consumers, Potter's presentation will break down the outside and inside sales, customer service, accounting, and automotive product development process and how it relates to the TrueCar product.
President of Trilogy SmartLeads, Mike Richards, takes the stage for the first time. Having earned numerous automotive achievement awards including Top Marketer by Advertising Age, Richards is responsible for launching the industry’s most effective lead management program with SmartLeads, spearheading the effort that enabled OEMs to improve vehicle launches by accurately forecasting option demand with SmartMix, and assisted in the expansion of the BIC vehicle configuration management system with SmartConfig.
In a high energy, no fluff, no filler session, President and founder of Auto Client Care, Inc., Mark Rodriguez, will challenge the way you think about the importance of having a strategic plan for handling calls in both service and parts. A returning Internet Battle Plan speaker, attendees in Mark's presentation will walk away with a better understanding of and have a written plan for delivering a 5 Star greeting in Service and Parts, identifying Service and Parts needs, capturing and/or confirming critical contact information and so much more.
ELEAD1ONE Partner, Bill Wittenmyer, is responsible for the sales division and handles all OEM relationships for the company and key accounts such as Autobytel. Currently active in several prominent automotive forums and a finalist as a representative of ELEAD1ONE for the American Honda Premier Partner Award, Wittenmyer’s keen insight is highly anticipated by audience members.
For more information about Jim Ziegler’s Internet Battle Plan, speakers, sponsors, Ziegler SuperSystems, or to request information on discounted group rates, please call 1-800-726-0510 or visit http://www.InternetBattlePlan.com.
About Us: Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler has been a keynote speaker at National and State Dealer conventions, and has trained over 100,000 Dealers, Managers, and Industry Manufacturer Executives. To learn more about Ziegler SuperSystems, visit http://www.zieglersupersystems.com.