Hipstamatic Debuts Oggl 2.0: a New Launch Point into a World of Visual Discovery

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With a re-imagined user experience and new design, Oggl 2.0 helps people cut through the visual clutter to more easily unearth inspiring images.

Hipstamatic announces Oggl 2.0, a major new release that helps people discover amazing images, create their own, and collect photos that inspire them. The 2.0 release also includes a new design and new features that enhance the look, feel and functionality of Oggl.

“Those with creative minds have a desire — a need — to look at beautiful things and be inspired by what they see. It's truly the lifeblood for all of us at Hipstamatic,” said Lucas Buick, CEO and co-founder, Hipstamatic. "Oggl 2.0 is the first release that realizes our vision to help the world discover interesting people doing interesting things, while using beautiful images to tell their story.”

New Features

Oggl 2.0 has several new features, including:

A New Homepage Feeds Experience: The new homepage is a customizable grid, helping people organize all of the content they follow. Oggl users can also pull in their Instagram feed, “like” Instagram photos, and even "Collect" them directly on Oggl. Speaking of "Collecting…"

Collections: Brand new to Oggl, Collections are all about collecting and following inspiring sets of images. From live music to abstract design to breathtaking black and whites, with Collections people can group together the “best of the best” images from the Oggl community, and subscribe to other Collections for the ultimate inspiration.

Discovery: The new Discovery tab helps surface the most inspiring photos, people and Collections from the entire Oggl community.

Search: Improved search more easily surfaces people, images and Collections.

Profiles: The new Profile tab organizes photos by Captured and Collected photos, and includes tap-to-zoom image viewing capability, expanded bios and live links to help people grow their photographic reach.
Capture: The updated capture experience has been streamlined, making it easier than ever to snap photos and access Favorite combos.

Support the Community & Get More Gear

Oggl is an experience designed for discovering, creating and collecting inspiring images, not for showcasing advertising. To support this vision for the community, Oggl is available via two subscription options: Quarterly for $2.99 and yearly for $9.99. Each subscription comes with access to Hipstamatic’s entire archive of lens and film gear, and guarantees new releases on the “First Friday” of every month.


Oggl 2.0 is currently for iPhone owners running iOS 6 and above, and an updated version for Windows Phone 8 will be released in the coming weeks.

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Molli Sullivan
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