London, UK (PRWEB) December 20, 2013
Deciem, the beauty brand umbrella behind Inhibitif, Fountain, Hand Chemistry, Grow Gorgeous and other beauty brands, announced today that it has appointed Carl Atkinson to collaborate with its executive team to build sustainable global brand development strategies across its wide range of existing and upcoming brands.
Carl’s impressive resume includes key positions in some of the most loved brands of recent years. Carl worked as the International Sales Director at GHD and held a non-executive director position at Illamasqua,. Carl was the Group Managing director at Neal’s Yard Remedies before taking several consultancy positions with brands including BeautyMART, Pukka Herbs, The Organic Pharmacy and Bodyism. With a degree in Psychology alongside his impressive career, Carl brings a wealth of wisdom to Deciem.
“We are very excited to be working with Carl to take Deciem through its next phases of growing up. The next few years are going to be very special,” said Brandon Truaxe, Founder and CEO.
Deciem is a beauty umbrella. The company conceptualizes, formulates, manufactures, markets and distributes proprietary, innovative beauty brands including Inhibitif, Fountain, Hand Chemistry, Grow Gorgeous and others. It was founded in 2012 by Brandon Truaxe, the beauty-obsessed entrepreneur whose past brands included EUOKO and Nanoblur.