(PRWEB) December 18, 2013
Jay Baer, one of the nation’s leading social media experts and author of the top-rated content marketing blog, will visit the Hampton Roads American Marketing Association (HRAMA) meeting in Virginia Beach on January 9, 2014. He will discuss key points from his new book, 'Youtility: Why Smart Marketing is About Help Not Hype'. Baer’s appearance was made possible by a special grant from ForRent.com® and its parent company, Dominion Enterprises.
As a division of Dominion Enterprises, ForRent.com is a leader in providing marketing services to the multifamily industry and an award-winning apartment search resource for renters. ForRent.com employees are dedicated to educating their clients and themselves about the latest industry trends and marketing insights that keep businesses ahead of the curve. Both ForRent.com and Dominion Enterprises make every effort to enhance professional development for their marketers, and bringing Jay Baer to Hampton Roads is another way the two companies are showing their commitment to providing marketing education to area professionals.
“ForRent.com is very excited to be part of bringing Jay Baer to Hampton Roads,” said Wendy Froehlich, vice president of marketing, ForRent.com. “His expertise is sought by marketers nationwide, and we are very grateful to have him share his incredible insight with professionals in the local area.”
Baer’s presentation will highlight his principle of providing marketing that is inherently useful to customers. Filled with many real-world examples, the session will revolutionize the way professionals think about their business, and attendees will gain understanding of how being a ‘Youtility’ and providing value can create lifetime customers.
“You’re not competing for attention only against similar products. You’re competing for attention against your customers’ closest friends and family members, and against viral videos and cute puppies,” said Jay Baer. “To win in this hyper-competitive environment, you must ask a different question: ‘How can we help?’”
Learn more about Baer’s New York Times bestseller, Youtility: Why Smart Marketing is About Help Not Hype by visiting http://www.youtilitybook.com.
As one of the nation’s leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to ForRent.com’s apartment living blog, Facebook page, Twitter account and Pinterest boards will discover relevant content and can join the conversation surrounding their home decorating style, rental tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of ForRent.com®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit http://www.dominionenterprises.com.