Innovative Media Production By Russell & Lazarus APC Leads To Increased User Engagement

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Russell & Lazarus APC has implemented a new strategy in sharing information. They are now utilizing multimedia platforms such as infographics, animated informational videos and presentations.

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Local Law Firm, Russell & Lazarus APC, has taken a huge stride in its engagement with multimedia production. In order to educate a broader audience on important legal subjects, they are now utilizing multimedia platforms such as infographics, animated videos, and even slideshares.

The content within these platforms promises to be the same high quality content the law firm continuously produces, but in a new up-and-coming format. The topics range from what to do in the instance of a car accident, to how to handle a slip and fall injury, to other related personal injury incidents. These new multimedia platforms, as mentioned above, allow for easy digestion and retention of otherwise complex law topics. Rather than reading a long article on legal topics, audiences can now enjoy the experience by seeing visually stimulating graphics and design, and even interact with the content in certain platforms. This new format makes the content more enjoyable and easy to comprehend, as well as more shareable on the web.

The implementation of these new visually-stimulating media platforms from traditional informative articles can be in part due to a recent study by Cisco on multimodal learning through media. The study proved that user-engagement and retention is significantly improved by employing a multi-faceted media production strategy rather than the use of plain text.

In an effort to engage with and educate a broader audience on these critical legal topics, it only seemed logical to incorporate these tested-and-proven alternative forms of media. Additionally, these alternative multimedia platforms are more gratifying to the reader, as the content is usually accompanied by stimulating graphics, providing for a more visually appealing experience. Infographics, animated videos, and slideshare pieces are able to distribute immensely detailed and information-rich content while having an element of entertainment.

This move towards innovative multimedia production has also lead to an increase in exposure for Russell & Lazarus APC, thanks to the highly-shareable nature of these platforms. Multimedia pieces have a much higher chance of being shared, going viral, and have the ability to gain exposure on a wide variety of platforms. For example, their infographics have been featured on several prominent websites, [ list the sites we are featured on here ] proving that these multimedia platforms are beneficial both for the reader and producer of the content pieces.

Helping to extend the public’s general law knowledge is a crucial theme, and this just might be the way to effectively accomplish that. Often times there are serious monetary consequences when it comes to these types of law topics. Knowing what to do in the event of a serious personal injury, or any legal issue, has a direct implication on the success and overall handling of the situation. This is why alternative multimedia production has such far-reaching potential for being able to educate the public that otherwise would have been lost without this knowledge.

To view the different multimedia pieces by Russell & Lazarus APC, please visit

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Lynee Powers
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