Troy, Mich. (PRWEB) December 19, 2013
Today, PayAnywhere (http://www.payanywhere.com), the professional grade mobile point of sale solutions provider, has taken steps to provide greater functionality and support for local businesses and retailers.
With this announcement, financial institutions, such as independent banks and credit unions, now have an added resource to help their small business customers accept payment cards in a low cost, easy-to-implement solution.
“PayAnywhere is a pioneer in the mPOS space, aiming to level the playing field for businesses of all sizes by arming them with the financial tools and resources necessary to not only accept new forms of payment, but to also benefit from the transaction-based analytics inherent in a cloud-based point of sale solution,” said Marc Gardner, CEO and founder of PayAnywhere. “MasterCard has long been a driver of innovation in the payments space and through this distribution agreement I expect we will truly move the needle, driving understanding and adoption of this technology that will undoubtedly change the face of retail as we know it.”
Small businesses and retailers that have never accepted card payments and previously operated on a cash and invoice only basis are turning to mPOS solutions to expand their customer base and sales. Existing retailers are also adopting mPOS solutions to enhance the retail and payment experience.
“The MasterCard Mobile POS Program was launched to provide merchants best practices to help deliver a simple and secure transaction when they accept payment on a mobile device,” said Stephen Carnevale, senior vice president, MasterCard. “This new offering is the latest example of how greater convenience is being delivered through merchants of all sizes to MasterCard cardholders when they shop.”
In addition to a new way to accept payment cards, MasterCard’s Truaxis loyalty reward platform will be integrated into PayAnywhere, providing smaller retailers the ability to offer create and manage targeted offers directly through the platform.
Created by a multi-billion dollar credit card processing company with more than two decades of merchant payment processing experience, PayAnywhere is powering a payments revolution with its enterprise-grade, “pay-as-you-go” mobile payments system. PayAnywhere’s mobile point of sale (POS) technology combines the industry’s most comprehensive enterprise-grade features with live customer support. For more information visit http://www.payanywhere.com.
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