New York, NY (PRWEB) December 19, 2013
Mediaplanet is a proud recipient of a 2013 Silver Davey Award, awarded by the International Academy of Visual Arts (IAVA). Mediaplanet’s campaign “Loyalty & Rewards: The Complete Guide” was recognized for its work in the Content Marketing category.
The Davey Awards is the leading awards competition specifically for smaller firms, honoring the finest creative work from the best small firms, agencies and companies worldwide. Nearly 4,000 entries from across the U.S. and around the world were judged this year by the IAVA, an organization dedicated to embracing progress and the evolving nature of tradition and interactive media.
“This year’s Davey Award winners truly represent the best small firms worldwide. The work entered into this year’s competition embodies a smart, tactful approach to creativity and highlights the capabilities and forward thinking mindset that makes small agencies so unique,” explains Linda Day, Executive Director of the IAVA.
“Loyalty & Rewards” was conceptualized when Mediaplanet recognized the apparent gap in knowledge and communication between consumers and the loyalty marketing industry, and set out to close it for the benefit of both parties through the campaign. The campaign aims to bring attention to the loyalty marketing industry by shedding light on recent industry advancements and findings, bridging the communication gap between consumers and the loyalty-marketing industry, and creating a mutually beneficial relationship for both parties.
About The Davey Awards
The Davey Awards exclusively honors the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for small firms, where firms compete with their peers to win the recognition they deserve.
Mediaplanet is the global leader in content marketing publishing, covering a variety of topics in the areas of health, business and finance, lifestyle, technology, corporate social responsibility, industry, and education. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.