FMG President to Present Exhibitor Retention Strategies at PCMA Annual Conference

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Event marketing expert, Kevin Miller, and other industry veterans offer planners concrete tactics they can implement immediately.

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Kevin Miller, president of Frost Miller Group, will present at PCMA's Convening Leaders on January 14, 2014.

This is Miller’s first session at PCMA’s Convening Leaders conference, but he is a seasoned presenter, educating industry executives on content marketing, exhibitor retention, growing attendance, creating a 365-day event experience, and more.

Show planners at Professional Convention Management Association’s (PCMA) Convening Leaders Conference will learn new strategies for retaining exhibitors from marketing expert, Kevin Miller, president of Frost Miller Group (FMG).

The conference will take place January 12-15, 2014 in Boston. Barbara A. Myers, CAE, vice president of professional development of pharmaceutical society, ISPE; B.J. Enright, president of event management firm, Tradeshow Logic; and Lawson Hockman, vice president of association services at IMN Solutions, will join Miller as co-presenters.

The session, "Exhibitor Retention Strategies for the New Economic Landscape," on January 14 from 11:00 a.m.-12:15 p.m., will help planners develop a formal exhibitor retention plan that is fine-tuned for today's fast-changing economic environment. The panel will discuss what goes into such a plan, what resources are needed, and how to implement it. Participants will take away ten exhibitor retention tactics they can apply immediately.

This is Miller’s first session at PCMA’s Convening Leaders conference, but he is a seasoned presenter, educating industry executives on content marketing, exhibitor retention, growing attendance, creating a 365-day event experience, and more at recent IAEE and ASAE events.

The FMG team is highly-experienced at creating successful exhibitor and attendee promotion. It combines its strategic planning and design capabilities to create successful marketing campaigns for more than a dozen tradeshows, meetings, and conferences nationally and internationally each year.

About Frost Miller Group
Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller Group provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its tradeshow clients are National Mining Association, Digestive Disease Week, National Venture Capital Association, ISPE, AMSUS, and Manila FAME International. Frost Miller Group is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at http://www.frostmiller.com or on Twitter @frostmiller.

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Katie Tolerico
Frost Miller Group
+1 (301) 718-8512 Ext: 17
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