(PRWEB) December 20, 2013
The term "Big Data" gets thrown around so much these days, it's almost a cliché. But something powerful can happen when industry level trends and the "wisdom of the crowd" combine with local market conditions and dealer-level data: Insight. The ability to predict what will happen. A competitive edge.
Learn how to better leverage data in the dealership, join us for a workshop in New Orleans prior to NADA. End the day with a clear understanding of how to use Google Analytics, industry research and benchmarks and new tools like String's Dealer Positioning System to make better decisions on a daily basis.
What: Intensive, hands-on workshop
When: Thursday, January 23rd, 12:30 - 6:00 PM (includes lunch and cocktail hour)
Where: Pat O'Brien's on The River, New Orleans
Learn from leading thinkers in automotive data, including Ken Kolodziej, CEO of String Automotive; Jason Ezell, President of Dataium; John McBride, Director, Sales & Client Services, IHS Automotive (driven by Polk), and Matt Kolodziej, String's Director of Analytics, as well as fellow dealers finding new insights in their data.
Session topics will include:
- Why Big Data is A Myth
- Setting Yourself Up for Success: Tracking the Right Goals and Conversions
- Crystal Ball: Forecasting Demand and Managing Inventory through Search Data
- Using Demographic and Psychographic Data to Find Your Perfect Customer
- Attribution: The Holy Grail of ROI
Registration will cap at 100, with preference given to String DPS clients. No cost for dealers to attend. Register today! Visit http://www.bigdatabigeasy.com for session details and additional information.
About String Automotive
String Automotive, a leading provider of analytics and online marketing solutions, provides car dealers with step-by-step instructions to driving more sales. String’s Dealer Positioning System helps auto dealers determine what’s working and what’s not in online marketing by combining and interpreting data from multiple sources and multiple vendors for a totally objective – and actionable – view of their data. Founded in 2005 and based in Newton, MA, String delivers transparency, insight and innovation for forward-thinking auto dealers. By holistically approaching inventory management, online presence and reputation, search marketing and content optimization through one cohesive lens, String creates a feedback loop that drives sales, turns inventory and delivers business-altering insights.
For more information or to request a free demo, please visit us at http://www.stringautomotive.com.