New Video Proposes Innovative Solutions for Issues Facing Children

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World of Children® Award releases holiday video to educate viewers about issues facing vulnerable children and propose solutions to solve them.

Sarah Cronk with teammates on one of the The Sparkle Effect's cheerleading squads.

The best gift that we can give anyone is our time and attention, especially to people who are often not given that time and attention.

World of Children Award’s new holiday video not only educates viewers about issues facing children, but also provides innovative solutions for change. Issues range from malnutrition in Haiti, to forced prostitution in India, to equal rights for children with disabilities. The video interviews the 2013 World of Children Award Honorees, individuals who are experts in their field and run some of the world’s leading children’s charities. The video can be viewed at

“When a child has a new limb, they have a whole new outlook, a whole new optimism and excitement,” said C. Mead Welles, president and founder of A Leg To Stand On. “They can’t wait for the next day. That’s a very powerful thing.”

Mead has provided prosthetic limbs to more than 9,000 children with limb disabilities in developing countries. He will use funding from World of Children Award to provide free orthopedic care for another 500 children with limb disabilities around the world.

“The best gift that we can give anyone is our time and attention,” said Sarah Cronk, founder and president of The Sparkle Effect, “especially to people who are often not given that time and attention.”

The Sparkle Effect was the very first organization in the United States to establish an inclusive cheerleading squad for children with and without disabilities. Today, The Sparkle Effects runs more than 100 inclusive cheerleading squads across the country, helping to break down barriers and form close relationships between able-bodied children and disabled children.

The video asks viewers to take action for children in need this holiday season by donating, volunteering or fundraising. Through December 31, donations made to World of Children Award help Honorees like Sarah and Mead continue to provide solutions and vital services for children in real need.

About World of Children Award

World of Children Award is led by Co-Founders Harry Leibowitz and Kay Isaacson-Leibowitz, retired senior executives from Procter & Gamble and Victoria’s Secret respectively, who first started the organization to honor individuals serving children with a Nobel Prize-like award. Since 1998, World of Children Award has granted more than $5 million in cash grants and program support to 100 Honorees who are the driving force behind programs serving children in more than 140 countries.

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Alison Kjeldgaard
since: 10/2009
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