Wpromote Releases 2013 Holiday Shopping Statistics Breaking Down ‘The Yuletide Shopping Surge’

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New Infographic Examines How Americans Are Spending Their Money & Their Time During The Holiday Season

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We sourced most of the data for the tweet volume from Twitter using social search engine Topsy, so we were able to see the conversational trends regarding top products and then compare that to search volume via Google.

Award-winning search engine marketing firm, Wpromote, recently revealed its latest infographic, ‘The Yuletide Shopping Surge’. The infographic was released on Cyber Monday, which is the marketing term for the Monday following Thanksgiving, encouraging people to shop online for great deals. It breaks down the commerce of online holiday shopping on Thanksgiving and Black Friday.

The Infographic data reveals that in spite of analysts predicting a slump in overall holiday shopping sales, the amount of shoppers who purchased online between Thanksgiving and Black Friday increased an impressive 29% from the previous year, and that both Thanksgiving and Black Friday online sales broke previously set holiday single-day sales records.

One of the lead sources that Wpromote utilized for this Infographic was Topsy, a social search and analytics company that was recently acquired by Apple. Topsy maintains a comprehensive index of tweets dating back to Twitter’s inception in 2006. This information, along with other social shared content, can be used to analyze and draw insight from trends and conversations on public social websites.

"We sourced most of the data for the tweet volume from Twitter using social search engine Topsy, so we were able to see the conversational trends regarding top products and then compare that to search volume via Google,” said Ryan Farrell, Senior Creative Strategist at Wpromote. “What was interesting was that tweet volume didn't necessarily correlate with Google search volume. For example, there were almost as many tweets about UGGS during the studied period as there were about the iPhone 5S, but there is a lot more search volume in any given month for the iPhone 5S when comparing the two.”

In creating an Infographic like this one, Wpromote’s ultimate goal is to understand the nature of online holiday commerce, in order to help our clients’ holiday campaigns be successful. Wpromote will be analyzing this data and sharing an infographic about it annually. Feel free to check out Wpromote’s Infographic service and examples in the mean time.

About Wpromote 
Wpromote is an award-winning online marketing firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped hundreds of clients from Fortune 500 companies to small startups grow their businesses online. With unmatched experience in search marketing and an unrivaled dedication to our clients’ results, Wpromote stands out from the crowd. The nearly 100 employees currently manage more than 200 clients spanning a wide range of industries and verticals in over 25 countries worldwide. Integrated search engine marketing clients include Bayer HealthCare, Toyota, Verizon, Scion, TOMS, Dickies, Cleveland Golf, TUMI, Zenni Optical, and QlikView. Interested in working for this distinguished company? Apply today!

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Jamie Lane
Wpromote
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