Puts Learning in Your Pocket With Launch of iPhone App

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To support learning anywhere, company unveils new "Pocket Perfect" lesson collection., Inc., the marketplace for lifelong learning, today announced the launch of Curious for the iPhone as the company continues to advance its mobile strategy. Available now for download on the App Store, the native iOS app allows lifelong learners to access thousands of short-format, video-based lessons--on topics ranging from stargazing to auto repair to calculus to ukulele--whether they are getting dirty in the garage, planting in the garden, or waiting in line.

In addition, Curious debuted a new collection called “Pocket Perfect,” featuring lessons that learners can enjoy when they have a few extra minutes during the day and want to do more than feed their Candy Crush or Facebook addictions. Pocket Perfect lessons provide a “healthy learning snack” in those situations: learners can brush up on casual French or Italian greetings, demystify the world of wine, or even discover the hidden meaning of Botticelli’s Birth of Venus. Curious for the iPhone offers thousands of lessons to make you smarter and more skilled while you are on the go.

“Our new iPhone app fulfills two of our core beliefs at Curious: that lifelong learning should happen wherever you are, and that learning is just as fun as playing another hour of Candy Crush,” said Curious CEO and co-founder, Justin Kitch. “As we were designing Curious for the iPhone, we were floored to see just how immersive and entertaining it can be to learn ‘Curious-style’ on a handheld device.”

How it works:
Consumers can download the Curious app at for immediate access to thousands of lessons. Learners can easily scroll through the list of available lessons and enroll in lessons that interest them. They can start learning while at their desk, standing in line at the supermarket, riding the train or working in the garden. Lessons can be viewed in portrait mode to access supplemental information, such as images, files, or links. All of this material can be viewed without ever having to pause the video. Learners can also flip their phones horizontally to enjoy a full-screen high-quality video experience.

The new app was designed specifically for the iPhone, and takes full advantage of the latest, cutting-edge Apple technology. Key to the mobility of Curious, the iPhone app includes the LearnSync (sm) feature that allows learners to pick up exactly where they left off, regardless of which device was used to initiate the lesson. For example, if you start a lesson about how to spray paint a planet design on your computer and then take your materials outside to avoid the mess, you can resume the lesson from your phone.

Already, more than a third of Curious visitors access the site from a mobile device. With the addition of the new iPhone app and the launch of the Pocket Perfect collection, mobile usage is expected to climb as learners make use of new opportunities to learn anytime, anywhere.

To download Curious for the iPhone, please visit the App Store. To learn more about Curious, please visit

About Curious
Founded in 2012,, Inc. offers an innovative and engaging marketplace that connects lifelong learners with exceptional teachers around the world. Curious is home to short-format video-based interactive lessons that help anyone learn about anything on their own time. It also provides a range of free, easy-to-use tools for teachers that enable them to market, share, and monetize their lessons to millions of learners. Curious is a private company funded by Redpoint Ventures, Bill Campbell, Jesse Rogers and Justin Kitch based in Menlo Park, CA. For more information visit

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Jody Kramer