Is This The Next Earth Hour? How You Can Save The Forest One Christmas Gift At A Time

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For this season of extreme consumption, World Wildlife Fund Singapore and Bartle Bogle Hegarty Asia Pacific are asking Singaporeans to take pause and start a global movement – to wrap their gifts in newspaper, to raise awareness of the waste generated during the holiday season.

Christmas is bad for the planet.

People eat more. They drink more. They burn more fuel. Buy more stuff nobody needs.

And they use more, way more, paper than anyone should.

As consumption increases, forests are being depleted faster and the Earth heats up at a greater rate.

WWF's Rewrap Project is one movement holiday merrymakers can, and should get behind.

It is a movement about wrapping gifts in newspapers. It's not hard. Just wrap as one would with normal wrapping paper, but do it with newspapers. Even better, one can give the money saved to a local environmental cause.

And it's not just paper and trees these "Rewrappers" are saving.

Once the gift is given, and placed under a tree, family and friends of these Rewrappers will take notice.

By wrapping a gift in newspaper, "Rewrappers" are spreading the message of conserving carbon footprints to one and all.

This movement is taking shape in Singapore at a very encouraging rate. As the nation of shopaholics are queuing to have their gifts wrapped by WWF volunteers at malls, right after their expensive Christmas shopping.

The scale is currently small, but the buzz is promising. The ambition, as some of the organizers is hoping, "to be, eventually, the next Earth Hour."

Already the buzz online amongst the affluent crowd is stirring, as Singapore is one nation that really loves packaging. And most shopping items, especially the expensive ones, are either boxed, wrapped, bag, or double bag or a combination of some, or all, of the above.

The biggest argument amongst which is the debate of whether using newspaper as a gift wrap is "Cheap? or Chic?"

To WWF, and the planet it seeks to protect, it is both.

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Madam He
The Rewrap Project
since: 12/2013
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