Porsche and Jaguar roar into the 10 most searched for cars online

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New report from Greenlight reveals the most popular terms consumers used to search for cars online and identifies those manufacturers and dealers that were most most prominent to them

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Quarter-on-quarter online search volumes for cars up almost 5%.

Christmas is just around the bend and analysis of the latest automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have raced Toyota and Citroen off the track to become two of the ten most popular car brands that UK consumers have been eyeing up online.

Greenlight’s quarterly “Automotive Sector Report – Issue 3”, identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches.

According to Greenlight’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter (August).

‘BMW’ and ‘Audi’ were the two most queried terms overall, pulling in 368,000 searches each, seeing them retain joint first place among the top ten automotive-related queries.

‘Mercedes’ followed in second, with ‘Vauxhall’ taking third spot.

Search-wise, demand for the term ‘Peugeot’ enjoyed a 22% rise on August levels to see it move up a notch, joining ‘Volkswagen’ and ‘Ford’ as the fourth most queried automotive-related terms overall.

In contrast, search volumes for ‘Hyundai’ dropped 22% over the same period, relegating it to fifth.

However, the most notable shift across the board was the entry of ‘Porsche’ and ‘Jaguar’ into November’s top ten most queried terms, driving ‘Toyota’ and ‘Citroen’ driven out.

Other findings from the report showed that both for manufacturer and dealer-specific queries, searches pertaining to Skoda, which had not featured among the leading ten in the previous quarter, made an entry in November.

The term ‘Skoda’ accounted for a 1% share of manufacturer-related searches, whilst ‘Skoda dealers manchester’ was among the top ten dealer-related queries.


Notes to Editors:

Greenlight’s “Automotive Sector Report – Issue 3” profiles consumer search behaviour in this sector. It assesses which car manufacturers and dealers were the most visible in natural search, paid media results and social media and hence had the greatest share of consideration when consumers went to Google UK in November to search for cars, manufacturers and dealers.

To arrange an interview or for further information about the report, please contact:

Krishna Rao
T: +44 (20) 3326 6232 / +44 (0)7840 416 368
E: krishna.rao(at)greenlightdigital(dot)com

Greenlight’s research covers the following industries and sectors:

HOME GOODS - Home & Garden
CLOTHING & ACCESSORIES - Fashion Retail / Sports Retail
CONSUMER SERVICES - Online Dating / Entertainment
GAMING & GAMBLING - Online Gambling
FINANCE - Personal General Insurance / Life Insurance / Retail Banking
TRAVEL & HOSPITALITY – Holidays / Hotels / Flights / Car Hire / Cruises
REAL ESTATE – Property (Residential)

About Greenlight:

Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

Web: http://greenlightdigital.com
Twitter: https://twitter.com/GreenlightMKTG

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Krishna Rao
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