Incom Direct Announces Novel and Reduced Fee Structure for Credit Card Transactions

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Flat Fee Above Actual Costs Enables Merchants and Other Businesses to Reduce One of Their Largest Variable Expenses;Transparent Approach Lets Merchants See and Review Actual Costs

Incom Direct, a national broker and specialized provider of credit card transaction and related services for merchants and other businesses today announced it has instituted a fully transparent, flat fee above actual costs pricing program for credit card transactions.

Credit card transaction costs, especially at this time of year, are one of the top variable costs for many businesses and it is not uncommon for many merchants to pay up to five percent of the sale price on transactions. There are more than 300 non-negotiable different rates on Visa and MasterCard credit card transactions depending on factors such as the dollar value, frequency of the transaction, whether the purchase is made online, in person, or over the phone, and credit worthiness of the buyer. In addition, merchants pay interchange fees, the cost of moving funds from the bank of the cardholder to the merchant.

“The flat fee above the costs is the most cost effective and transparent credit card pricing solutions to merchants and all businesses which accept payment by credit cards,” said Janet Sanders, founder and Chief Executive Officer of Incom Direct. “Rate-based or more accurately rate mark-up pricing leads to far higher and often quite surprising costs for many businesses, as merchants face both surcharges and rounding-up costs,” said Ms. Sanders.

“Our business has been built on the simple practice and principle of always finding the best solutions for our customers. We believe that in the current marketplace there will be a very strong demand for flat fee above actual cost pricing, which will provide important cost savings and predictability to businesses. Indeed, credit card fees can be one of the top three to four expenses at many businesses and can impede a company’s cash flow, including its ability to meet payroll,” said Ms. Sanders.

Incom Direct’s fees begin at a cost of $29 per month and vary depending on the volume of transactions that a business has or is expected to have. The pricing model follows the evolution of the cell phone industry where, based on predictable and expected volume, fixed pricing at various levels tied to usage replaced per minute pricing, thereby significantly benefiting consumers.

Incom will provide a complementary consultation to businesses to illustrate the expected cost savings. There are no long-term obligations or cancellation penalties for companies that work with Incom nor is there any requirement or expectation to lease equipment.

About Incom Direct: Founded in 2002, Incom Direct ( clears more than $2 billion annually in credit card transactions. A national broker and specialized provider of credit card transaction services, Incom Direct works with all major credit card processors who in turn serve Visa and MasterCard. Incom serves thousands of businesses throughout the United States. Headquartered in Denver Colorado, it also has offices in Newport Beach, California; Chicago, Illinois; Atlantic Beach, New York and Omaha, Nebraska.

To contact an Incom representative about lowering your credit card fees, call 1-877-810-8635 (toll free) or info(at)incom-direct(dot)com.

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Contact: Paul Steidler
     Effective Communications, Inc.
     703-217-9452 (mobile) or 703-391-1067

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Paul Steidler
Effective Communications, Inc.
+1 (703) 217-9452
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since: 09/2011
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