White Bear Lake, MN (PRWEB) December 30, 2013
Since their conception in 2001, Envision Plastics and Design has been in the education business. Not in the academic sense, but rather in educating engineers, designers, and buyers. The No Molds Required plastic fabrication technology Envision utilizes is not new per se, but it is new to a lot of people due to its niche origin.
As one scrolls and navigates Envision Plastics’ website, it is quickly realized that this “new” fabrication method certainly is not rocket science. However, the ingenuity of the process is and the results thereof are quite impressive. Due to its compatibility with new project development, Envision has focused on marketing and selling to mechanical designers and engineers who may be in the market for a custom plastic housing or plastic fabricated part. No matter the means of selling, whether is a cold sales call, or a stumble across the website through Google search, the question is always the same in scope, “What? How do they make that without a mold?” This leads to Envision’s next challenge – educating the prospective user of the value of the NMR Technology.
Overcoming this challenge is quite easy for Envision as the concept of no tooling or molds simply sells itself. The reader or viewer wants to learn more. Quickly, through becoming aware of the several advantages of NMR, the engineer or design is convinced this manufacturing option needs to be further explored – possibly with a prototype build. With that, a new customer is born for Envision.
Despite the simplicity of creating value for the customer, the challenge is to create the awareness of the technology as an option for the product developer. It’s rather easy to advertise, make sales calls, etc. when selling a commoditized product or service. However niche markets within a commoditized marketplace is more challenging. Brian DuFresne, Envision’s Sales and Marketing Manager explains, “The first thing we needed to do back in 2001 was determine what market we want to reach. Then, we needed to really nail down the decision makers at prospective clients. Lastly, we needed to decide the means to get the message to them. By aggressive cold calling and investing in optimizing our website (SEO) we were able to get and audience to listen to the technology sell itself.”
Envision has seen repeated success with their sales model and their education effectiveness with their clientele. On an annual basis, Envision serves close to 140 customers and has an average increase of 10% each year.