EverSpark Provides Insight on Curved Screen iPhone; Not a Step Forward

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An Apple leak says the next iPhone may have a curved screen according to CNN. Technologist at EverSpark Interactive comment on the next iPhone.

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A leak inside of Apple released details about the next iPhone, including the possibility of an oversize screen that curves down at the edges. It's a design change that technologist Chris Watson of internet marketing firm EverSpark Interactive says is a step in the wrong direction.

The leak comes from an anonymous insider who is “familiar with the plans,” according to CNN (11.11.2013) article titled: Report: Next iPhone could have curved screen. The curved-screen iPhone hasn't been built yet, but is among several possible designs for the next generation of Apple's landmark device.

Watson, co-founder of EverSpark, says that a curved screen does not add functionality.

“It's at best an aesthetic choice,” he said, “And it may even end up making the iPhone harder to use.”

Supposed benefits of a curved screen include reducing screen glare and making it easier to hold the phone with one hand.

“There's just as much chance it will cause distortion of the screen,” Watson said. “There's a reason that other smartphones don't have curved screens already.”

There are a handful that do—the Samsung Round and the LG G Flex—but they have only ever been marketed in South Korea.

The same leak also stated that a 5.7 inch screen is on the drawing board, as are sensors that can tell how hard a user touches the screen. Watson believes these developments have more promise.

“There's a good market for larger screens,” he said. “The pressure sensors are the most interesting rumor. It could mean Apple is developing new ways for users to interact with a touch screen.”

Watson said that tapping hard on an icon could replace holding it down for several seconds.

“We all expect innovation from Apple,” he said. “New sensors and a new interface are innovation. Rounded glass is not.”

About EverSpark:

EverSpark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.

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Denae Olberding
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