Freya’s 365 Days Of Deco Wins Marketing Campaign of the Year

Freya Lingerie have been awarded Marketing Campaign of the Year at the 2013 UK Lingerie Awards.

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Selling over 300,000 since its debut in 2009, the Freya Deco collection has become one of Freya’s most popular collections.

(PRWEB UK) 20 December 2013

The accolade recognises the brand’s 365 Days of Deco campaign; designed to showcase Freya’s popular Deco bra range, a collection versatile enough to support any outfit.

Selling over 300,000 since its debut in 2009, the Freya Deco collection has become one of Freya’s most popular collections. With a smooth moulded cup, Deco provides seam-free shape, lift and fantastic cleavage. Available from a 28 to 38 back, and a B to GG cup.

At the heart of the year-long 365 Days of Deco campaign (launched January 2013) is the http://www.freya365.com microsite. This sets out to showcase the collection, allowing fans to view the Freya Deco gallery and see photos of fans wearing looks they think look good with Deco. To drive traffic to the site, Freya also created two seasonal viral videos, highlighting how Deco can work under any outfit for any occasion.

Fans were asked to upload an image of the look they’d love to wear their Deco bra with onto the Deco Style Wall, giving them the chance to win a number of prizes. Selected entrants also went on to be featured in one of Freya’s campaign press adverts; as well having the opportunity to win a Deco set, the entire Deco collection or an £1,000 shopping spree with a stylist.

To bring the campaign to life, Freya launched a Deco Street Style campaign entitled #4cities4weeks, where they took the Deco Style Wall on the road to Manchester, London, Liverpool and Birmingham. Stopping to capture the looks of fans, as well as one or two celebrities.

Freya was also selected to showcase the Deco collections at London Fashion Week to some of the country’s top fashion bloggers; as well as taking part in Cybher, the UK’s largest all female blogging event. Plus, the team attended De Montfort University Fresher’s Week to promote the campaign with students.


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