Bethlehem, Pa. (PRWEB) December 20, 2013
Lehigh Valley’s award-winning advertising and public relations agency, Spark, (http://www.sparkcreatives.com) has hired Sarah Durkin and Mackenzie Chaudhry as account executives. Their primary responsibilities include account maintenance and project management for the agency’s consumer and business-to-business clients.
“Our continued growth has given us the opportunity to expand our team with two quality professionals,” said Michael Drabenstott, principal at Spark, “Sarah and Mackenzie are experienced marketing professionals and will be an asset for both our team and our clients.”
Previously, Durkin worked as a senior marketing and communications coordinator at Formula Strategy Group, a strategic marketing, event sponsorship and communications firm in Maryland. At that position, she created marketing strategies for events, developed and implemented project plans, managed social media accounts and conducted post-event debriefing and analysis.
Prior to joining Spark, Chaudhry was an account planner at First Generation where she managed, planned and executed media campaigns across print, digital and paid search mediums. She was also a communications planner at MayoSeitz Media where her responsibilities included compiling syndicated research and leveraging that insight into demographic and psychographic targeting strategies. Her work at this firm garnered a W.M.E. Surgner Excellence Award from 4A’s for a national advertising campaign developed for Klondike Bar.
Durkin holds a Master of Business Administration from The George Washington University and received her undergraduate degree from Holy Cross. She resides in Bethlehem, Pa.
Chaudhry acquired her Bachelor of Arts in Advertising from Temple University, where she majored in Account Management. She resides in Stroudsburg, Pa.
Spark is dedicated to groundbreaking creative approaches designed to help organizations build their brands, enhance their images and improve their bottom lines. The agency was formed to fill a hole in the Eastern Pennsylvania ad scene — an agency relentlessly devoted to creativity. The firm’s 2013 capitalized billings will top $7 million.
Spark is actively seeking new clients that share the company’s creative philosophy. Interested companies can contact Michael Drabenstott at (484) 821-0920 x 704 or drabenstott(at)sparkcreatives(dot)com.