NewVo Beauty Comments on Article Unveiling New Pureology Product, Colour Fanatic

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Online beauty supply store NewVo Beauty responds to article introducing a new Pureology product that helps boost and protect color treated hair.

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NewVo Beauty responds to an article introducing a product from Pureology designed to improve the overall look and health of color treated hair.

In an article published by Styleicons on December 11th titled “Introducing PureologyColour Fanatic,” the new product for color treated hair is revealed. According to the article, PureologyColour Fanatic delivers “21 benefits with the click of a nozzle,” including color protection with a Strengthening AntiFade Complex with UVA/UVB sunscreen. It acts as a detangling product, moisturizes the hair, and eases the blow-drying process. PureologyColour Fanatic also “protects the hair, preventing split ends, breakage and heat and environmental damage, while also strengthening the hair fibre.” The final product is smooth, silky, shiny, frizz and static-free hair.

Sara Greenstone, a representative from the online beauty supply store NewVo Beauty, says, “It is so important for people with color treated hair to keep their hair hydrated and their color protected. Pureology is a great line for any hair type, especially color treated hair, because its products are sulfate-free. Sulfates are additives commonly found in many shampoos, conditioners, and styling products. They help to make that rich lather everyone loves so much. But they are also very harsh on hair and strip away natural oils, leaving hair damaged, dry, and more brittle.”

Greenstone says, “Other great treatments for color treated hair include products containing Keratin Complex. Keratin is a natural protein found in hair and nails. The proteins found in products with Keratin Complex penetrate the strands of hair and help repair it from the inside out. It helps to reduce frizz and instantly adds shine.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
NewVo Beauty
+1 800.409.4488
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since: 07/2013
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