Being able to effectively manage customer communications across all relevant channels is integral to marketers' success in effectively engaging customers and creating trusted relationships
Redwood City, CA (PRWEB) December 19, 2013
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, was named in Forrester Research, Inc.'s new report, "The Rise of the Customer Life-Cycle Marketing Systems." Published on December 11, 2013, the report profiles 12 leading lifecycle marketing solution providers and references StrongView's competence in messaging across digital channels and its focus on 'Present Tense Marketing,' which emphasizes the importance of messaging in context for the different phases of the customer lifecycle.
The authors call on CMOs to adopt the "Customer Life Cycle," or CLC, which represents the marketing actions taken from the point of view of customers as they move through the phases of discover, explore, buy and engage.
"Being able to effectively manage customer communications across all relevant channels is integral to marketers' success in effectively engaging customers and creating trusted relationships," said Shawn Myers, vice president of marketing at StrongView. "StrongView's 'Present Tense Marketing' supports this approach, which stipulates that all customer communications be based on the most current context and needs of consumers. We are evangelizing this idea and have seen growing interest in this evolution from brands and industry thought leaders. Our platform vision embraces CLCMS as we continue to deliver solutions that provide customers with a technology foundation for being customer-obsessed."
The 2013 Forrester report was authored by Cory Munchbach with support from David M. Cooperstein and Alexandra Hayes. For more information on this 2013 report on customer lifecycle marketing systems please visit http://www.strongview.com/clcms.
# # #
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.
For a stronger view of marketing go to http://www.StrongView.com.