San Diego, CA (PRWEB) December 21, 2013
PlaySwell Inc. announced today it has begun testing a unique network of consumers and video providers to help content creators extend their digital audience and improve consumer engagement.
PlaySwell helps solve content creators’ problems and capitalizes on new growth opportunities associated with the explosion of online and mobile consumption of video on YouTube and other platforms. The San Diego-based company was launched, and is led by an executive team from online media, marketing and mobile, including MP3.com, & DivX.
With over 1 million YouTube creators currently generating revenue and over 2 million videos uploaded to the web every day, content creators face a crowded landscape in which it is increasingly difficult to reach new audiences. PlaySwell addresses this problem by offering access to hundreds of millions of consumers who are passionate about, and actively seeking new, entertaining content, resulting in much higher engagement than other syndication channels.
“Traditional media promotes in and around media very successfully. Audiences are more directly targeted, and are receptive when engaged. PlaySwell helps creators leverage this concept with large online audiences that are video-centric,” said Mark How, co-founder at PlaySwell.
PlaySwell’s partners are syndicating original video content via YouTube and other platforms, to reach new audiences and expand revenue opportunities. The company is scaling to meet growing demand for new, high quality distribution in online video. For more information, visit http://www.playswell.com.
PlaySwell is a San Diego start-up that helps video content creators find and grow online audiences. The company leverages an aggregated network of highly engaged consumers to provide new distribution opportunities and insights across online and mobile platforms. Launched in 2013, PlaySwell is run by a seasoned group of media, mobile and technology executives with a deep and broad understanding of video technology space.