Delray Beach, FL (PRWEB) December 20, 2013
The Delray Beach Downtown Development Authority (DDA) is at it again. Last year the organization, created Delray Beach's Fabulous Fashion Show with the assistance of Jule Guaglardi from ROXYLULU, an upscale clothing boutique located in the Pineapple Grove Arts District, as well as many other volunteers and sponsors from the downtown area. This year, the team's marketing wheels were in overdrive and the Fabulous Fashion Show has become Delray Beach's Fabulous Fashion Week, from January 11th through January 18th, in downtown Delray Beach. This year's event will honor and benefit the incredible organization "Dress for Success of the Palm Beaches", which helps thousands of individuals put their best foot forward to gain employment.
As illustrated in last year's event, the team developed an innovative way to showcase Delray Beach's elegant, fun, and unique styles that cater to the wonderfully diverse residents and visitors of this great seaside village destination.
This year, it's an entire week of fashion shows, trunk shows, designer demos, beauty makeovers, sweepstake giveaways, and so much more.
Opening night, January 11, will kick off in Worthing Park directly in front of Salt7 and Park Tavern on E. Atlantic Avenue, where 20 beautiful models, dressed head to toe in the most gorgeous swimsuit designs of 2014, all available from nearby merchants, will disperse a calendar of the week's exciting fashion and beauty events.
The days to follow will consist of a wide variety of fashion and beauty must attend events, taking place in various locations throughout town, as well as within a significant number of the area's merchant stores. Events, which will be showcasing designers from Miami Beach, Switzerland, Denmark and Delray Beach, are free for the public to attend.
The music pumping, grand fashion show will take place in the heart of Downtown Delray Beach on January 17th and will feature the clothing, hair and accessory designs from over 40 participating shops. The runway will divide the 500 Block on E. Atlantic Avenue, directly in front of the beautiful and historic Colony Hotel creating a "T" stage with seating on both sides for optimal fashion viewing.
“This will be a truly unique experience that you will not want to miss and a wonderful way to show the variety that our shops have in Delray Beach - even better than last year, not to mention it is all supporting a wonderful cause” comments Laura Simon, Associate Director, DDA.
There will be VIP Seating available at the edge of the runway for $10, providing an up close look at the fabulous fashions trends of the upcoming seasons. All proceeds, of course, will be handed over to the "Dress for Success of the Palm Beaches" organization in addition to many gift certificates donated by the cities generous merchants. Those who purchase a VIP seat will also receive a $10 discount on purchases within the participating stores the following day.
Fashion enthusiasts will be in awe over the ever-growing fashion industry styles and trends that seem to be exploding in the Delray Beach area. This is a week certain to dazzle even the most discerning of shoppers and a must on this season's "To Do" list.
For more information about Delray Beach's Fabulous Fashion Week, the schedule of events and participating merchants, visit Delray's Downtown Development Authority's website at http://www.downtowndelraybeach.com or Like the Delray DDA on Facebook at fb.com/DelrayDDA.
About the Downtown Development Authority:
For the past 41 years, the Downtown Development Authority has assisted in successfully branding Delray Beach as the Village by the Sea. The Delray Beach DDA was created by Resolution 9-71, which became law on March 22, 1971, as a dependent district of the City of Delray Beach. “The DDA Mission is to enhance and stimulate balanced economic growth through position marketing activities that engage Downtown businesses, residents and visitors while creating a clean, safe, physical and experiential place to live, work and invest.” The main areas of involvement in downtown redevelopment include: Marketing and Promotions; Economic development programs; Place Making within the DDA boundaries. The DDA also works closely with merchants to develop seasonal retail awareness campaigns to generate traffic and sales and has created a powerful website http://www.downtowndelraybeach.com and facebook.com/delraydda site that attracts thousands of visits weekly.
Associate Director, Delray Beach Downtown Development Authority