A-Crystal USA Welcomes New Director of Corporate Communications

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The Bay Area Executive worked for leading Management Consulting Firms in the USA and Asia. She adds demand creation experience to the Management Team.

A-Crystal Electronic Technology USA Inc., a broad line supplier of Frequency Control Devices including Oscillators, Crystals, Resonators, RTC, and SAW Filters, announced the appointment of Shu Min as Director of Corporate Communications for A-Crystal Electronic Technology. Shu Min will report to Alex Woo, President and Chief Executive Officer.

In her role as Director of Corporate Communications, Shu is responsible for developing and executing the A-Crystal communication strategy which includes merchandising, demand creation and public relations for the North America, Asia and Europe markets. She has over 10 years of marketing experience and has worked for leading public relation and consulting firms in the USA and Asia.

Prior to joining A-Crystal Electronic Technology USA Inc, She was the President of Shu Min Electronics, a Management Consulting Company that specialized in assisting Asia based Companies establish a market presence and channel of distribution in North America and Europe. “I am excited to have an executive of Shu’s caliber join the A-Crystal Management team,” said Alex Woo, A-Crystal Electronic Technology USA Inc. President. “She brings proven marketing expertise honed over a long and successful career. Her job is to direct the communicate effort and demand generation activities which will help drive revenue growth.”

About A-Crystal Electronic Technology

A-Crystal Electronic Technology Co Ltd. Was founded in 2003. We design and manufacture Frequency Control Devices including Oscillators, Crystals, Resonators, Real Time Clocks, and SAW Filters. We are an approved supplier to a growing number of the world’s largest electrical equipment manufacturers serving the wireless communication, computer, electrical appliances, automotive electronics and industrial automation markets. The Company has ISO 9001-2008 and ISO14001 Quality Certification. Our business model is to focus on innovative products and the markets that need them

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