Buffalo, NY (PRWEB) December 23, 2013
PURE Solutions, the innovative provider of hypoallergenic hotel rooms, attended the 2013 Buyer Interactive Trade Alliance and Conference (BITAC) Owners’ Event to discuss allergy issues in the travel industry. This event provided a forum for PURE to inform hotel owners about the importance of allergy-friendly travel, as well as options for making travel easier for allergy-sufferers.
BITAC events are produced by the Hotel Interactive Network and were named the number one hospitality industry event by Belden Associates in 2009. BITAC offers a unique opportunity for suppliers to meet face-to-face with hotels owners in a “matchmaking” format, which allows them to personally educate the owners about their products and services.
According to J. Viola, COO at Hotel Interactive, BITAC “was created so that we bring together the most senior executives in the industry who are looking to be inspired and to develop relationships that further their opportunities in the industry.”
The event was an ideal occasion for PURE Solutions to raise awareness about allergies and travel. One in five people in the US suffer from either allergies or allergy-related asthma, making this condition the fifth leading chronic disease in the country. Allergy-sufferers are especially prone to symptoms and attacks when they are away from home and in an unfamiliar environment.
Among PURE Solutions’ delegates at BITAC was Jeff Laster, Vice President of Business Development, who emphasized the importance of health and wellness in the travel industry today.
“BITAC is an outstanding opportunity to meet one-on-one with hotel owners and high-level executives,” he said. “BITAC made it simple for us to discuss allergy-friendly solutions and alternatives directly with key decision-makers.”
BITAC hosts several networking events around the country each year. The 2013 Owners’ Event was the 45th BITAC conference and was held on December 8th, 9th and 10th at the historic Breakers hotel in Palm Beach, Florida.
About PURE Solutions
PURE Solutions utilizes state-of-the-art technology to create allergy-friendly environments that are 98-100% free of viruses, bacteria and other harmful irritants. Each PURE Room is treated according to a patented 7-step process that makes them more comfortable for people with allergies and also provides a more refreshing and rejuvenating hotel experience for all guests. To learn more about the PURE process and to book a room at one of more than 300 partnering hotels nationwide, please visit http://www.pureroom.com.
For more information about installing PURE Rooms at your hotel, please contact Vice President of Business Development, Jeff Laster at jlaster(at)pureroom(dot)com.