Popular Firearms Manufacturer Beretta Hits the Bull’s Eye on Social Commerce With a 15% Revenue Uplift

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Beretta is making the entire buying experience more social using ShopSocially’s social commerce platform. The result is an impressive, 15% uplift in revenue.

ShopSocially's Get-a-Fan App on Beretta
ShopSocially has allowed us to harness the power of peer-to-peer social conversation and influence to promote our products, increasing conversion and revenues for our online properties - Matteo Recanatini, Web and Social Media Manager for Beretta

Popular firearms manufacturer Beretta is seeing an impressive revenue uplift of 15% on their e-commerce store http://www.berettausa.com by employing ShopSocially's social commerce platform. Beretta is using both onsite and offline social apps to make their customers’ shopping experience more social. Beretta is converting their site visitors into qualified Facebook fans to increase customer engagement and sales conversion rate. Beretta is also capturing the “moment of delight” after a new purchase, both online and in stores, and converting it into valuable word-of-mouth recommendations being shared virally on social networks.

Beretta is a data driven site and did a thorough A/B test to evaluate the impact of these social modules. The A/B tests revealed an increase in customer engagement and a 15.29% increase in sales conversion rate.

“ShopSocially has allowed us to harness the power of peer-to-peer social conversation and influence to promote our products, increasing conversion and revenues for our online properties.” commented Matteo Recanatini, Web and Social Media Manager for Beretta. “Important features like A/B Testing are very useful to evaluate the impact of individual social media initiatives and ensure real business gains.”

Beretta shoppers are encouraged to showcase their purchases on social networks immediately after they make a purchase- before they leave the website or walk out of the store. By capturing the users at their highest point of shopping excitement, Beretta is rapidly converting their shoppers into brand ambassadors. ShopSocially powers this social sharing of purchases onsite through Share-a-Purchase app and offline using Share-on-Mobile app, resulting in creation of valuable word-of-mouth brand recommendations for Beretta. These recommendations become important social proof points that are displayed on Beretta site, driving higher user-engagement and sales conversions.

Users on Beretta site can unlock a 10% discount coupon by becoming a Facebook fan. ShopSocially’s Get-a-Fan app enables this entire interaction on-site, without users ever leaving Beretta site. This low-effort app allows for increased user-engagement on every coupon unlock; and since user ‘earns’ the discount coupon by Liking Beretta on Facebook, conversion rate for these fans are significantly higher. This simple intuitive social commerce strategy is adding thousands of Facebook fans and email subscribers for Beretta.

Overall, ShopSocially’s comprehensive social commerce platform is delivering real business benefits to Beretta as indicated in the figures below:

  •     Nearly 10,000 highly quality fans added in a short time
  •     15% increase in sales conversion rate
  •     Increase in customer engagement and brand retention
  •     SEO uplift
  •     Unique insights into their customer base including social influencers, trending products and more.

Social makes a high impact when used in context of commerce. Employing social influence in the user’s purchase flow leverages the existing high purchase intent and results in word-of-mouth brand endorsement, driving uplift in sales conversion and revenue.

“Advanced features like A/B Testing can help Internet retailers to identify the best social commerce strategy suited for their customers.” said Jai Rawat, CEO of ShopSocially. “Beretta’s success is a very good example of how retailers can drive significant revenue uplift via intelligent use of social commerce methods.”

About Beretta
As the oldest firearms manufacturer in the world, Beretta is synonymous with quality, technology and tradition. The US-arm of this historic company was founded in 1977 and currently employs about 300 US employees in its production facility in Accokeek, Maryland and in its warehouse in Fredericksburg, Virginia. Beretta is the manufacturer of the M9, the standard-issue sidearm of the United States Armed Forces, and manufactures and distributes firearms, premium guns, apparel, accessories and related products. For more information: http://beretta.com or http://www.berettausa.com/.

About ShopSocially
ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.

ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials on mobile and more.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/contact-shopsocially.html.

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Samir Palnitkar
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