Bestselling Leia Underwear Brand Elomi Wins At Lingerie Awards

Lingerie retailer Leia has been celebrating as one of its most popular brands, Elomi Lingerie, was named Fuller Bust Brand Of The Year at the 2013 Lingerie Awards, sponsored by Lingerie Insight.

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Leia attribute Elomi’s success to its wide selection of fashionable and supportive designs, available to a 46” back and K cup.

(PRWEB) December 23, 2013

The Elomi bra range has grown from strength to strength since its launch in 2008. From January to November 2013, Leia saw a 47% year-on-year sales increase across its stores and online boutique.

Leia attribute Elomi’s success to its wide selection of fashionable and supportive designs, available to a 46” back and K cup. All promoted by strong marketing campaigns and a budding social media following. The launch of Elomi in Debenhams has also created a buzz, as there are very few fuller figured lingerie brands available on the high street.

Ann Marie Manley, Head of Marketing at Elomi described how the team were delighted to be recognised at the Lingerie Awards: “Elomi is an emerging brand, one which we are very proud of and to have won such a prestigious award will definitely give Elomi an extra push and the recognition which it deserves! We would like to thank Lingerie Insight for a fabulous evening.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com


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