AvreaFoster's Holiday of Harmony Greeting Card Puts Agency Team, Talent on Display

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Multimedia holiday greeting campaign created by Dallas-based branding and advertising agency comprises four fun elements. Take a peek now!

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AvreaFoster’s Holiday of Harmony email is one of four elements in the Dallas-based branding and advertising agency’s 2013 holiday greeting campaign.

Harmony is working toward shared goals and enjoying the people you work with. The result is having great fun as you do great work.

Enjoy the entertaining holiday greeting card that Dallas-based branding and advertising agency AvreaFoster is sharing with clients, suppliers, families, and friends.

“The idea behind the Holiday of Harmony card is so big that we implemented it in a four-part campaign,” said agency Chairman and Executive Creative Director Darren Avrea.

“Harmony is working toward shared goals and enjoying the people you work with. The result is having great fun as you do great work. Every day, we create a little magic, and some days, we create a lot.

“In this holiday card, the entire AvreaFoster team shares the joy of the holidays, sending out greetings to so many of the people who are important to us.”

The fun begins with an email greeting and a teaser that invites recipients to open the card.

Clicking a link in the email — http://www.avreafoster.com/HappyHolidays2013/ — opens a landing page with outtakes from the video shoot that’s at the heart of the greeting.

Another click treats viewers to the multimedia holiday greeting.

And, when the video ends, clicking “Send a Holiday GIF” opens 30 animations, each one starring an AvreaFoster team member. Viewers can share any GIF, the landing page, and the video with friends.

“We’ve created a fun, animated greeting card that displays the amazing AvreaFoster team and showcases some of our skills, as well,” said agency President and CEO Dave Foster.

The email also advises recipients that AvreaFoster has made charitable donations in their honor to the American Heart Association, the North Texas Food Bank, and the Make-A-Splash learn-to-swim program of the T. Boone Pickens YMCA in downtown Dallas.

About AvreaFoster
AvreaFoster is a Dallas-based branding and advertising firm that helps clients build their businesses by successfully navigating inflection points with sound brand strategy and positioning, campaign development, and smart, creative execution. Since 1992, clients have turned to AvreaFoster to drive compelling results that are fully aligned with business goals. Leading brands call AvreaFoster when they find themselves facing new competitors, targeting evolving audiences, launching new services or products, or aligning acquisitions into networks. Learn more at http://www.avreafoster.com.

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Dave Foster, President and CEO
+1 214-259-3636
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Darren Avrea, Chairman and Executive Creative Director
since: 04/2013
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