Vancouver, British Columbia (PRWEB) December 20, 2013
Mobidia Technology, Inc., a leading provider of mobile data and metrics, and 7Park Data, LLC, a specialized data and analytics company, today announced a partnership to provide analysis and insights into the behavior of global mobile subscribers and smartphone users to the financial services industry.
“7Park’s understanding of the investment research process and network of leading institutional investment firms has enabled us to strategically target a new vertical for Mobidia data,” commented Derek Spratt, CEO and President, at Mobidia, “Their analysis of our global mobile usage metrics offers meaningful insights that make Mobidia’s data a powerful tool for those looking to understand the evolution of consumer behavior on mobile devices.”
Mobidia’s unique data set is generated by millions of smartphone users that offer anonymous details on their daily usage of mobile applications and usage of 3G, LTE, and Wi-Fi networks. Their global panel of users spans over 50 countries including the U.S., China, emerging markets and many European and Latin American countries.
Powered by Mobidia data, 7Park has developed a broad set of data deliverables addressing key macro and company-specific trends within the mobile space covering all major geographies. Key questions covered by this data and analysis include:
- How is Facebook’s mobile usage changing within various user segments?
- What does detailed global usage look like for emerging messaging platforms such as WhatsApp, Snapchat and WeChat?
- Is Wi-Fi a threat or an opportunity for mobile operators? If so, how significant?
- How will LTE change the business dynamics of the telecommunications industry?
“Investors are highly focused on understanding, in real-time, the impact of the ongoing shift towards mobile platforms by consumers,” said Brian Lichtenberger, Principal and Co-Founder at 7Park Data. “Mobidia’s data offers to 7Park clients unparalleled insights into the evolving mobile landscape that cannot be gained through survey-based methodologies or download metrics.”
For more information about Mobidia’s mobile data, please visit Mobidia’s website, where you will find detailed whitepapers, or Mobidia’s Blog for periodic updates on data and analysis of mobile usage.
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About Mobidia Technology, Inc.
Mobidia is a leading mobile analytics and data provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile network usage. Their real usage from real users of mobile applications on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world. Leading Mobile Operators, application vendors, and financial institutions around the world rely on Mobidia’s data for insights and strategic business decision making.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S., Europe and Asia. For more information, visit http://www.mobidia.com or call 604-304-8640.
About 7Park Data, LLC
7Park Data applies Big Data technologies to third-party data from exclusive sources to deliver subscription-based information products to Institutional Investors globally. 7Park’s team leverages broad-based quantitative, qualitative, product development, strategy and business development skills gained in data-focused roles at leading sell-side and market research companies and buy-side investment firms. http://www.7parkdata.com or info(at)7parkdata(dot)com.