Buying Floor Heat on InfraFloor.com Safer Than in Stores

As 40 million credit and debit card accounts were compromised at Target, it’s no wonder that consumers might become reluctant to purchase with plastic. However, FloorHeat System’s Inc. assures customers that there is no more secure and convenient way to shop for floor warming systems than online at http://www.InfraFloor.com.

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Fraud prevention is not only cost saving, it allows the company to keep prices down and remain one of, if not the most competitive U.S. floor warming merchant.

Highland Park, IL (PRWEB) December 26, 2013

As a leading online seller of floor warming systems in the USA and Canada, FloorHeat Systems announced the establishment of its own internal credit card fraud prevention department to confront and defeat fraudulent purchases of under floor heating equipment and accessories.

With an increase in credit card fraud in 2011, FloorHeat Systems contacted police departments in cities where stolen goods were shipped. In one case, a cooperative Bensenville, IL detective agreed to arrange a sting where the floor heat thief was caught and shut down.    

The crime syndicate worked like this: credit card numbers were stolen via cyber-hacking and transferred to an offshore organization that recruited from the U.S. unemployed via online ads seeking quality control checkers to work from home.    Valuable, high quality floor warming merchandise, costing $300 or more, was purchased by the offshore organization charging stolen credit cards and shipped to the quality checker’s home who relabeled the box and shipped it to another foreign country bound for the black market in stolen goods.

Since then, FloorHeat Systems established its own credit card fraud prevention department. The onus for preventing credit card fraud falls on the merchant who bears the loss when the burden of proof cannot establish that the true credit card owner received the merchandise. Since developing its own internal fraud prevention capability, the company has not suffered a loss. Fraud prevention is not only cost saving, it allows the company to keep prices down and remain one of, if not the most competitive U.S. floor warming merchant.

Homeowners and professional installers can confidently and conveniently shop the InfraFloor secure and verified website, programmed in the USA and reliably operating 24/7/365. Many buyers choose to call the toll-free “heatline” to speak with knowledgeable and trusted professionals to help them navigate their floor heat options. InfraFloor’s honest, informative, respectful company sales representatives are prepared to answer floor warming installation questions by phone or email.

FloorHeat Systems, Inc. is a USA supplier of UL compliant, energy saving, affordable, electric radiant floor warming systems. It provides free shipping on most orders, fast-response planning expertise, installation and technical support for floor warming systems. A 100%/90-day return policy with no restocking fees rounds out FloorHeat System's “customer–first" policy. To learn more, visit: http://www.infrafloor.com.


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