Movile Helps App Developers Get Into Massive Latin American and Brazilian Consumer Markets With Movile Marketplace

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The Movile Marketplace lets developers upload their apps to a site where they can they be preloaded to smartphones

Today Movile, Latin America’s biggest mobile content platform, is announcing a new app marketplace that brings together Original Equipment Manufacturers (OEMs), carriers, and app developers. The Marketplace lets OEMs and carriers choose to preload apps that app developers have uploaded in a single, central site. It builds on the success of a similar initiative that preloaded over ten million apps onto phones built by Apple, Samsung, LG, Sony, and Huawei amongst others.

The Movile Marketplace solves common problems developers experience when trying to expand into Latin America and Brazil, and gives them a valuable opportunity to be preloaded on phones. Developers realize that Brazil and Latin America are expanding opportunities, but they need billing relationships with carriers, distribution networks, and marketing budgets to succeed in the new markets. The Marketplace leverages Movile’s relationships with carriers and OEMs to solve those problems. The Marketplace also connects excellent developers of any size, directly with OEMs and carriers that they couldn’t have approached otherwise for a preloading agreement.

“It’s a natural fit for Movile to help bring together OEMs, carriers and developers,” said Eduardo Henrique, head of U.S. operations for Movile. “Movile is invested in making the Latin American mobile economy take off, and with this step we help ease the burden on everyone involved, and build upon our first success.”

The Movile Marketplace also gives OEMs and carriers the ability to differentiate efficiently. They can add value and depth to their stock phones without wasting time sifting through a sea of apps or internally developing them. Movile curates the apps to ensure they meet quality selection criteria, and the Marketplace distributes the apps without any hassle. Every company has limited resources; the Movile Marketplace eliminates the need to spend time cultivating relationships with developers, finding or creating quality apps, and deploying them.

Movile has partnered with appAttach to build and operate the Marketplace. “Movile’s relationships with OEMs and carriers in Latin America are a perfect complement to our powerful app distribution and analytics platform,” said James DePoy, CEO of appAttach. “We’re excited to help give app developers a broader reach across the world.”

OEMs and carriers interested in shipping apps on their phones and/or tablets can get started in a few easy steps:

  •     Click here and register for the Movile Marketplace
  •     Choose the apps they want to preload
  •     And their selected platform will run the apps preloaded on their devices

About Movile: Movile is a leading publishing platform for mobile content and commerce. Its product portfolio includes smartphone and tablet applications, m-payment, m-commerce, entertainment (including games, music, videos and images) and mobile marketing. Founded in 1998, Movile is a pioneer in services designed for smartphones, micropayments for virtual goods, apps, HTML5 and seamless interactivity on mobile.

Movile has over 250 employees and is connected to more than 40 carriers that collectively have over 700 million mobile subscribers. More than 20 million people experience Movile’s products and services per month. Naspers, an important global media group, has been a key strategic partner to Movile since June 2008 through its investment arm, MIH Group.

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Creighton Vance
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