Bulbs & Beyond announce new multi-lingual website

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Bulbs & beyond, the recently formed Dutch specialist online flower bulb mail-order company, announces the launch of its new multi-lingual website http://www.bulbsandbeyond.com

Bulbs & beyond B.V. was founded by Dutch brothers Dave and Edward Pennings in April 2013 with the stated aim of “delivering the best quality Dutch flower bulbs at affordable prices, direct to clients’ doorsteps anywhere in Europe and the UK”.

The flower bulb industry, and indeed the garden industry as a whole has seen considerable change in the past few years said Edward Pennings, Managing Director of Bulbs & beyond. “We are fourth generation flower bulb growers and exporters and have witnessed various business cycles, but none as pronounced as the one that is sweeping the industry today”. “We firmly believe that the future of selling flower bulbs is online, and we want to be leaders in this space”.

Bulb growers in Holland have experienced a number of very challenging years with persistent low prices, and yet most garden centre visitors have not seen any benefits of this through lower prices at the till. Where retailers do primarily compete on price, bulb size and quality often suffers. Bulbs & beyond believes that this presents opportunities for nimble and forward-looking online businesses where quality is still the number one priority.

The long traditional supply chain has simply become too expensive with the cost of the actual flower bulb at source sometimes representing less than 10% of the price paid by the consumer. Pennings further commented; “We did the sums and concluded that through the power of the Internet, we can reach gardeners throughout Europe and the UK quicker and cheaper than the traditional supply chain. By cutting out the various middlemen we are also able to better monitor product quality, allowing us to offer a one-year growth and flowering guarantee to all our clients”.

The Bulbs & beyond web shop has been live now for only a few months, yet business growth has already far exceeded the co-founders expectations. 2014 is promising to be an even more exciting and busy year for the new firm when marketing and advertising is ramped up significantly. Many businesses have seen the Internet transform their industries and the Pennings brothers are convinced the flower bulb and garden industry is no different.

About Bulbs & beyond

Bulbs & beyond sells and delivers top size, top quality flower bulbs to end-consumers and wholesale clients throughout Europe and the UK. All bulbs are shipped direct from its custom-built, climate-controlled bulb warehouse in Holland by courier. Bulbs & beyond offers one of the largest online ranges of flower bulbs, ensuring that every gardener in Europe can now safely and conveniently buy affordable, quality spring- and summer-flowering bulbs online.

For further information, please contact:

Edward Pennings, Managing Director
Bulbs & beyond B.V.
P.O. Box 8, 2210AA Noordwijkerhout, The Netherlands
UK Tel    : +44 (0)771267318
Email    : epennings@bulbsandbeyond.com

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Carol Orsi
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