PIRCH to Debut at Westfield UTC in San Diego

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Award-Winning Experiential Showroom opens to public this December 21st.

PIRCH, a unique and innovative retail concept specializing in premium lifestyle products for the home, opens its doors at Westfield's newly-transformed UTC location on December 21st. The new store, previously located on Dowdy Drive (also in San Diego), is one of four locations for the quickly-expanding brand.

"As a company 'homegrown' in San Diego — and as a second-generation San Diegan myself — there is an extra measure of pride in becoming a part of this iconic center and community, and we are excited to be a member of Westfield's world-class portfolio," said Jeffery R. Sears, CEO of PIRCH. "Westfield UTC represents an unparalleled shopping experience,” Mr. Sears continued, "and we are honored to be a part of that.”

"We are thrilled to add PIRCH, the nation’s most engaging source for home design, to the lineup of luxury retailers at Westfield UTC,” said Jerry Engen, Senior Vice President, Westfield Development. “Partnering with innovative and groundbreaking brands such as PIRCH is exactly what our shoppers can expect – luxury lifestyle brands in a retail resort experience.”

Based upon the store's award-winning Costa Mesa showroom, the 26,000 square-foot San Diego store will offer a signature "try before you buy" experience now synonymous with the PIRCH brand. Shoppers will be encouraged to test-drive products in fully-functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.

"These stores enable visitors to shop in an entirely different way, by dreaming of, playing with, and selecting products that will lead to better living," explained Mr. Sears. "The products we carry help to create inspired moments and memories, and we believe that the process of selecting them should be just as inspiring."

Like all other PIRCH showrooms, the UTC location will be staffed with Lifestyle Advisors, Personal Wellness Directors, and a full-time culinary team. Other unique store features include full-immersion expos, such as a spa-inspired "Sanctuary", a backyard-style "Patio" replete with working grills, and a live demo kitchen known as "Savor" — all in service of the company's stated objective, i.e. to bring joy into customers' lives.

About PIRCH:

PIRCH offers an elevated experience where shoppers are encouraged to "feather their nests" with things that inspire moments of joy. Specializing in premium lifestyle goods for the home, the store carries a hand-culled array of best-in-class brands for indoor-and outdoor-kitchens, laundry rooms and the bath, from exquisite decorative plumbing to entire Health-and-Wellness Systems. Currently in four metropolitan markets across California, the store is poised to expand into several other major U.S. cities within the next 12-24 months.


Westfield UTC is San Diego’s iconic, open-air shopping and entertainment destination with premier shopping, dining, fitness and entertainment. Anchored by Nordstrom, Macy’s and Sears, Westfield UTC delivers the quintessential San Diego experience through gold standard customer service and amenities, luxury brands, a family-friendly experience, along with signature events and entertainment. Shoppers can browse premier brands including ArcLight Cinemas, Tiffany & Co., J.Crew, Splendid, Anthropologie, Bare Minerals, Ann Taylor, Apple, Tumi, Crate & Barrel, Restoration Hardware and Williams-Sonoma or simply unwind under the coral trees and relaxing sunshine at Westfield UTC, where the southern California lifestyle is at its best. Regular Shopping Hours: Monday – Saturday 10am-9pm, and Sunday 11am-7pm. Westfield Customer Service: 858.546.8858. http://www.westfield.com/utc.

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