"Amid the convergence of advertisers, media and fans during Media Week in January, there is no better time to explore the evolving relationship between branding and sports," said Chris Pursell, Director of Sports Content at Cynopsis Sports.
New York, NY (PRWEB) December 23, 2013
Cynopsis Sports will host a Super networking breakfast event amid a historic week in New York. Topics will revolve around generating brand engagement, athletes attaining maximum brand visibility, and the new promotional tactics being used at The Big Game.
Players and executives from the sports industry will share key perspectives on how to capture and monetize the unrivaled passion of the sports fan. The January 30 event will feature a lineup of speakers from companies such as Anheuser-Busch, NFL Players, Inc., and more.
"Amid the convergence of advertisers, media and fans during Media Week in January, there is no better time to explore the evolving relationship between branding and sports," said Chris Pursell, Director of Sports Content at Cynopsis Sports. "Our lineup of speakers will offer attendees a wealth of information as they prepare for 2014 and beyond."
Keynote speakers will include, Blaise D’Sylva, VP of Media, Sports & Entertainment at Anheuser-Busch, who will take a deep dive into the tactics being used by Bud Light to engage consumers and maximize its presence at this year’s Super Bowl. He will share his experiences and strategies on what it takes to stand out in a cluttered media landscape.
Speakers will also include NFL Players Inc. President Keith Gordon as well as athletes, including Washington Redskins' Wide Receiver Pierre Garcon, and New York Giants' Linebacker Keith Rivers. Panelists will discuss how athletes are training for off-the-field endeavors and increasing opportunities in business world, as well as new ways for brands to work with athletes to increase their own ROI.
The event will be held at the New York Athletic Club in New York City and will feature content-rich keynotes and panels, plus opportunities for networking. (For details and registration, go to http://www.cynopsis.com/events/sports-breakfast-of-champions).
For questions regarding attending the event, contact Peter Romas at pete(at)cynopsis(dot)com or go to http://www.cynopsis.com/events/sports-breakfast-of-champions. For sponsorship information, contact Vice President of Sales and Marketing, Mike Farina at mike(at)cynopsis(dot)com.
About Cynopsis Media: Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital and Cynopsis: Sports daily e-publications, weekly Cynopsis: Kids and Cynopsis: Classified Advantage e-publications, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit cynopsis.com.