Freya Lingerie Celebrates At Debenhams Oxford Street Relaunch

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When Debenhams unveiled their new-look Oxford Street store, Freya Lingerie were one of the key brands featured at a launch event for the new underwear department.

Open to the public, the event highlighted the importance of bra fitting and showcased many of the store’s underwear brands designed to offer great fit in larger sizes.

Open to the public, the event highlighted the importance of bra fitting and showcased many of the store’s underwear brands designed to offer great fit in larger sizes. The Freya collection offers a wide range of fashionable styles, available up to K cup.

Expert bra fitters from Freya, along with sister brands Elomi and Fantasie, were on-hand to offer professional fittings and advice on choosing the right lingerie for this year’s party season styles.

Ann Marie Manley, Freya’s Head of Marketing, said, “In the past, many women with a fuller bust found lingerie shopping in department stores an impossible task, commenting that there was a lack of styles and sizes on offer. We’re so pleased that Debenhams are on-board with growing their fuller-figure and fuller-busted offering.”

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock
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