London, UK (PRWEB) December 23, 2013
Nowadays, the amount of existing on-demand video content is growing at an exponential pace; the processes of searching or browsing a video library are gradually becoming unfulfilling and cumbersome. On-demand video content discovery process is rapidly transitioning to recommendation engines which act as a newspaper editor to filter, prioritise and deliver the content that meets individual viewers’ diverse entertainment needs. TV multitaskers are poised to be the key users of personal programme guides (PPGs), and they are expected to drive the continued use as well as the development of recommendation engines. TV programme guides have once evolved from just basic TV guides to interactive programming guides (IPGs). The recent advent of the personal programme guide (PPG) is just the next breakthrough in the field, with personalised ads, multi-screen access and TV control, and personalised TV schedules and video-on-demand recommendations.
As of 2012, there were nearly 36 million mobile device owners in the US (14% of the 13+ population), who used their tablets or/and smartphones in association with the TV programmes being watched by them at any time. This figure is anticipated to climb to 114 million (54% of the 13+ population) by 2017. The use of mobile devices for video first-screen viewing is expected to increase in the upcoming years. In 2012, the total number of mobile video viewers in the US stood at around 77 million; by end-2017, it is predicted to reach 29 million.
In-demand research report “Recommendation Engines Usher in the Personalized TV Experience” elaborated by Multimedia Research Group Inc. (MRG) has been recently published by Market Publishers Ltd.
Title: Recommendation Engines Usher in the Personalized TV Experience
Published: June, 2013
Price: US$ 5,200.00
The report provides the most granular view of how recommendation engines usher in the personalised TV experience in the United States. The study sheds light on the actual market landscape as well as uncovers vital details on the historical development of the industry; describes the current viewer behavior and also discusses future preferences related to video content discovery. The research study dissects how recommendation systems are poised to enable the shift from existing integrated programme guides to intelligent personal program guides; and reviews the currently available recommendation engines, and makes predictions about the adoption of PPGs by mobile video users and TV multitaskers. Furthermore, extensive 5-year forecasts of baseline volumes of on-demand video items chosen by the US consumers are provided, as well.
More in-demand research reports by the publisher can be found at MRG page.