Bohemia, NY (PRWEB) December 29, 2013
fishbat, a leading Long Island SEO company, responds to an article published by CNN Money on December 23th, which reports that media giant News Corp has acquired social new agency Storyful.
According to the CNN Money article titled “News Corp acquires ‘social news agency’ Storyful,” News Corp, one of the oldest and largest print media companies in America, has bought Storyful for $25 million. Storyful is a 5-year-old startup that identifies newsworthy videos and photos, and even eyewitness uploads from the scene of breaking news. These sources and stories are then posted to social media networks.
The article says News Corp plans to use Storyful to quickly find newsworthy media so it can obtain the rights. Once pictures or videos rights are obtained, News Corp is free to post it to its many news branches websites, like Fox News and The Wall Street Journal. In addition, Storyful’s knowledge of the social media landscape will be used by News Corp to prevent the publication of fake and misleading videos.
This news is especially noteworthy because it signals News Corp’s interest in the world of social media. Justin Maas, vice president of client relations at Long Island SEO company fishbat, believes that Storyful will greatly improve the quality of News Corps online reporting. “News Corp is among the news giants most disconnected with the world of social networks,” he says. “This means they miss out on a ton of important and timely news stories. Storyful is a company that specializes in identifying great content from social media networks like Facebook, YouTube, and Twitter. News Corp should undoubtedly benefit from this acquisition.”
Maas still thinks News Corp needs to adjust the way it views Internet journalism and social media networks. “One still gets the impression that News Corp views the Internet as an imposer to the ‘real’ journalism found in print media. They have to realize that the Internet is not the enemy, but instead as a 21st Century platform to surface their news coverage. Given the failure of the MySpace acquisition, one cannot blame News Corp for its hesitance in rejoining the world of social media.”
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.