The new COS is much easier to use, gives direct feedback from HubSpot analytics, and allows for easy social sharing. HubSpot’s COS is also built in responsive design, which eliminates the need to launch separate sites for phones, tablets, and other mobile.
Saint Charles, MO (PRWEB) December 24, 2013
Anchor Mobile has revamped and relaunched their website using HubSpot's newest platform, the Content Optimization System (COS). The new COS is much easier to use, gives direct feedback from HubSpot analytics, and allows for easy social sharing. HubSpot’s COS is also built in responsive design, which eliminates the need to launch separate sites for phones, tablets, and other mobile devices. Responsive design automatically repackages landing pages, blog, and site pages to best fit the device being used to view it.
Previously, Anchor Mobile's website was built using Dot Net Nuke (DNN) and HubSpot's Content Management System (CMS). Using the old DNN and CMS, Anchor was provided with limited layouts, and limitations were put on the amount, and type, of content provided to visitors. With the new COS, Anchor Mobile's web designers and developers were able to manipulate the templates and design a variety of layouts. The COS incorporates an easy to use template builder with a drag and drop option that makes it simple and easy to customize view of the layout.
Unlike the old CMS, the COS is also optimized for social media. It includes HubSpot's social inbox tool, integration for social media monitoring, and publishing and analytics using HubSpot’s contact database. This allows marketers to create highly segmented views of the social activity of leads and customers. Anchor Mobile plans to fully utilize the capabilities of the COS in the near future by creating separate pages of content tailored for each individual visitor who visits the site.
Anchor Mobile is a white label mobile marketing platform provider and an SMS aggregator. They offer unlimited support, extensive training, and assistance in mobile marketing compliance. Anchor Mobile's mobile marketing reseller software is used by marketing and advertising companies as well as by mobile marketers on shared short codes, dedicated short codes, premium short codes, and long codes in the United States, Canada, Mexico, Columbia, Argentina, and Brazil among others.