43 percent of global respondents in Nielsen’s survey agreed they spent more on products and services from companies that have implemented programs to give back to society.
New York, NY (PRWEB) December 23, 2013
The Holiday Season is a time traditionally known for giving back during a time when the world becomes hyper-concentrated on receiving. According to a recent Neilson survey titled Can Doing Good Be Good For Business, consumers are willing to spend more money on products that give back like made-in-America ECO SWIM by Aqua Green swimwear.
“43 percent of global respondents in Nielsen’s survey agreed they spent more on products and services from companies that have implemented programs to give back to society.”
While many surveyed said they would spend more money on brands that give back, it is difficult to measure how often those surveyed had the choice. Fortunately, brands like ECO SWIM by Aqua Green – who give back to the environment by making their swimwear from Repreve recycled nylons and through conducting beach cleanups with retail partners – will be available for consumers throughout the heavy holiday shopping season.
ECO SWIM by Aqua Green is not only made using recycled components to produce high quality fabrics, ECO SWIM is made in the USA further reducing their carbon footprint in the sand™ and offering a point of different at retail.
While consumers may pay up to 10% more for ECO SWIM than other conventional swimwear, the innovative fashion styling and priceless amount of natural resources saved by every suit is a small price to pay to look your best in a swimsuit and do the right thing for the environment and the community.
Retailers, who are truly committed to sustainability and keeping production in their own backyards, act with their selections for their customers and in turn, customers vote with their dollars in stores. Retailers trust that every element of the suit is carefully curated to better the earth before it will receive the ECO SWIM label.
This Holiday Season, when you see the ECO SWIM label, you will know your favorite store really cares.
About ECO SWIM BY AQUA GREEN:
ECO SWIM BY AQUA GREEN is a new eco swimwear collection MADE-IN-AMERICA from recycled nylons and other eco-friendly materials and technologies. ECO SWIM helps to reduce your carbon footprint in the sand, while leading the way in sustainable, quality fashion that can make a difference. The collection is available only at select caring specialty stores and better department stores nationwide.
New Store Inquires can be sent to Janice(at)swimusa(dot)com.
For more information: http://www.nielsen.com/ca/en/insights/news/2013/can-doing-good-be-good-for-business.html