San Diego, California (PRWEB) December 24, 2013
After a record-breaking Cyber Monday, Transaction Wireless (TW), the pioneer and global leader in providing electronic, mobile, social, and traditional plastic B2C and B2B gift cards via their patented enterprise technology platform, predicts December 24, 2013 will be the biggest day of the year and in company history for digital gift card sales.
With more merchants choosing Transaction Wireless' best in class platform to power their digital gift cards via mobile, email and Facebook; consumers now have more options and more time to extend their holiday shopping during this year's condensed shopping window. Combine these new options with the fast merchant and consumer adoption of digital gift cards and the result is Christmas Eve becomes the largest shopping day for digital gift cards.
“With the condensed holiday shopping window this year, mass adoption of online shopping driven by the popularity of tablets, it is easy for us to predict that December 24 will be the biggest day for sales,” says Thomas Niedbalski, Senior Vice President of Business and Client Development, Transaction Wireless. “As expected, we’ve seen an uptick in digital gift card sales in the days leading up to Christmas and many gift cards that were purchased in advance but scheduled for delivery on Christmas Eve/Christmas day via the TW gift scheduler. These are great indicators that December 24 will be the pinnacle day of the season and of the year.”
Last-minute shoppers find digital gift cards to be the perfect gift due to their convenience, practicality and instant delivery via the TW just-in-time delivery feature. Digital gift cards are also perfect for someone that may have been forgotten on their list or that unexpected guest that stops by.” Niedbalski adds, “Transaction Wireless is the only solution in the industry that provides real-time delivery without delays."
In addition to last-minute shoppers, other contributors to this year’s phenomenal growth has been our merchant’s increase in digital gift card promotions coupled with the rapid growth in consumer adoption. According to the NRF’s 2013 Gift Card Spending Survey conducted by Prosper Insights & Analytics, 8 in 10 shoppers will add gift cards to their basket this season and 59.8% of Americans still prefer a gift card for the holidays. The survey is designed to gauge consumer behavior and shopping trends for the holidays, and anticipates the total spending of gift cards to reach $29.8 billion. While shoppers plan to spend an average of $163.16 on gift cards, an all-time high in the surveys 11-year history.
Transaction Wireless’ digital gift solutions allow holiday shoppers to save time by avoiding the aggravation of traffic, parking and waiting in long lines at crowded malls. Digital gift card benefits also include:
- Ease of shopping from a mobile device, tablet or computer
- Personalization features such as adding text, audio, video, and a photo for a special touch
- Ability to gift in real time to distant relatives, military, friends, and more that are remote
- Immediate or scheduled delivery
- Zero shipping fees
Storing digital gift cards is no problem since TW provides an easy way to store gift cards directly to a mobile device within their email, which most receive on their mobile device today; or via the TW Passbook integration for iOS or various third party mobile wallets.
For more information, please visit http://www.transactionwireless.com or contact sales(at)transactionwireless(dot)com.
About Transaction Wireless
Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Blue Ribbon Holdings, American Eagle Outfitters, Bass Pro Shops, Bob Evans Restaurants, Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chipotle, Comcast, Cracker Barrel, Darden Restaurants, Dine Equity, Domino’s Pizza, Earl Enterprises, Fandango, Finish Line, Groupon, Houlihan’s Restaurants, Kahala Corp., Land’s End, Marine Corps Exchange, Mimi’s Café, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.