London, UK (PRWEB) December 24, 2013
Due to a decline in infectious diseases resulting from healthcare system improvements, the global health agenda tends to be dominated by non-communicable diseases. In fact, in 2008, around 60% (36 million) of the 57 million deaths globally were the result of non-communicable diseases; in the next ten years, the figure likely to increase by nearly 17%. Nutrition and exercise play a key part in the prevention or management of many of the major non-communicable illnesses. Therefore, the food industry should deal with other parties like health and education services, to help address the effects of such diseases. Individual marketers in turn should identify the market opportunities that are being created by the rising prevalence of non-communicable medical conditions.
The key barriers to the growth of health food trends include, amid others, personal choice, institutional factors and lifestyle factors. In order to gain maximum advantage, ensure product development as well as design effective manufacturing and marketing strategies, the companies engaged in the food industry should stay sensitive to the key barriers and emerging market trends alike.
New research study “What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice” worked out by Canadean has been recently published by Market Publishers Ltd.
Title: What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice
Published: January, 2014
Price: US$ 7,995.00
The study provides a deep insight on the key role that health needs are expected to play in the future of food markets in developed and developing economies. It contains a detailed analysis of the rising importance of health food as a result of various related factors; features the barriers faced by the industry players, and also discusses the influence of the health trend on the consumers’ product choice. The research report presents the worst and best practice case studies, describes the current market landscape, examines the key factors shaping the market, outlines the major market opportunities, covers the important industry related issues, evaluates the competitive pressure and includes information on the leading companies. Additionally, the detailed future outlook for the health food market is available in the report.
Companies mentioned in the study include: Arla Lactofree, Amy's, Beyond Meat, A2 Milk, Dr Pepper, Danone Essensis, Dean Foods, and Freedom Mallows.
Reasons to Buy:
More new research reports by the publisher can be found at Canadean page.