New Year = New Pricing: Complimentary Online Pricing Event for Photographers to Start 2014 Off Profitably

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Joy of Marketing has partnered with the photography industry’s premier printing lab, White House Custom Colour, to teach professional photographers how to price their artwork for profitability and survive increased competition going into 2014.

As 2013 comes to a close, thousands of professional photographers are finding themselves under increased price pressure from hobbyists with high quality DSLR cameras, dabbling in paid photography. These hobbyists are charging far less than seasoned professionals and many pros are feeling the effects on their profitability.

On Friday, December 27, 10 profitable photographers from around the world are coming together for a free, online event, Pain-Free Pricing, to share how they remain profitable in a world where many consumers own a high quality camera and are willing to do their own family and wedding photography for free. The topics of the complimentary event range from what photography products and services to offer brides, high school seniors, mothers of newborns and children and well as how to price school portraits and dance photography.

“Pricing is a pain all photographers who charge for their artwork face at some point. And while it can be a very profitable business that offers flexibility and independence as a career, it does require you to know how to create value for your artwork when you're competing with someone who is offering to photograph your client for no cost,” said Sarah Petty, New York Times Best-Selling author and profitable photography business owner.

This event is free on Friday, December 27th and starts at 11am Central (9am Pacific, 10 Mountain, 12pm Eastern). For more information go to to view the speakers, videos and more. You may also purchase the interviews and a copy of each speakers’ price menu for only $199 through December 30, 2013.

About Sarah Petty & Joy of Marketing

Sarah Petty is a highly-acclaimed speaker, New York Times Best-Selling author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, MBA and consultant who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah is also the founder of Joy of Marketing, a company focused on providing marketing education, small business marketing ideas, beautiful design, and inspiration to help others enJOY marketing and build a powerful business.

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Mary Beth Clark

Sarah Petty
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