Park City, Utah (PRWEB) December 26, 2013
Today, Zane Benefits, the number one online small business health benefits solution, published new information on health insurance professionals.
According to Zane Benefits’ website, the Affordable Care Act (ACA) presents opportunities, and uncertainties, to health insurance agents and brokers. Yet as the ACA continues to roll out, it's becoming clear that health insurance brokers are needed to help consumers and small businesses navigate the changing regulations, health plan choices, and enrollment process.
With the individual mandate, the individual health insurance tax credits, and the new individual health insurance marketplaces, a lot more people are buying individual coverage. And a lot more people are talking about health insurance. Proof point - When was the last time a US President tweeted about adding health insurance to the table conversation at Thanksgiving?
So where do brokers fit in? Currently, studies estimate that only 36% of individuals work with a health insurance broker to purchase individual health insurance. And yet looking at 2014 consumer enrollment numbers, there is a disconnect between uninsured Americans who look up health insurance information and those who successfully enroll.
For many of these new health insurance consumers, it's their first time in the driver's seat. Health insurance brokers are needed to help consumers understand options and help give them tools and knowledge to make a decision.
Health insurance brokers are even more important to consumers as health reform regulations are a moving target. Health insurance brokers can help consumers find the best plan for their needs, at the best price.
Navigators are people and organizations hired by the public health insurance exchanges to help consumers learn about exchange health plans and enroll in coverage. However, the navigator programs are under the spotlight this week, with news of navigator program scandals.
About Zane Benefits
Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHealth") for defined contribution health care. The flagship software provides a 100% paperless administration experience to small businesses and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about Zane Benefits, visit http://www.zanebenefits.com.