In many foreign markets, existing brand franchises are often over-dealered, with too many dealers competing for the same base of customers.This intense intra-brand competition will usually drive down dealer margins, said Blaker.
Rochester Hills, Michigan (PRWEB) December 27, 2013
China has been the largest vehicle producer in the world since 2009 but this has not been matched by the rise of Chinese automakers in global markets. The range of strategies adopted by Chinese companies to expand overseas has included exporting, establishing overseas production as well as acquiring distressed assets, international brands, technologies and international operations.
Blaker was invited to address the 700+ audience of key automotive business leaders, political decision makers, economists, and industry experts on strategies for dealer development
“In many foreign markets, existing brand franchises are often over-dealered, with too many dealers competing for the same base of customers,” Blaker told the audience. “This intense intra-brand competition will usually drive down dealer margins, which in turn, limits the dealers budget to promote the product.”
Blaker told the audience that as a newcomer, China automakers have the opportunity to offer dealers more of a partnership, one where they could control larger territories, with the same dealer authorized to open multiple retail points in their assigned territory as demand increases over time.
“This can be a powerful incentive to successful local dealers, as they will recognize that they have more control over their margins, which will give them the confidence to invest in selling your brand,” Blaker said.
“Being late to market has other advantages,” she said. “You are not hampered with a legacy dealer network that was built for sales volumes and geographic distribution of the population as it existed decades ago. This has been a huge issue for established brands in the Americas and Europe – too many dealers located in places where not so many people live anymore, and not enough dealers in cities and towns with booming populations.”
Lori Blaker serves as President and CEO of TTi Global, one of the fastest growing women-led organizations in North America. Her leadership skills continue to be recognized by the business community. She received the “Leader of Leaders” Award from Leadership Oakland. Under her leadership, TTi Global has ranked consistently among the "Top 25 Woman-Run Businesses in the USA" as recognized by the Women's Business Enterprise National Council.
TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe, which include Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan.
With a staff of over 2000 employees in international operations, they offer a wide range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.