London, UK (PRWEB UK) 26 December 2013
In the three shopping days before Christmas there was a remarkable increase in stationery sales, especially for online stationery retailers, as businesses discovered last minute requirements for unique gifts and corporate goodwill. To discover the trends of last minute holiday shopping, Stationery Planet took a poll of businesses using ecommerce sites to purchase holiday-themed gifts in a bid to discover the popular choices and to understand the market trend for corporate needs.
A surprising 58 per cent of small business owners admitted to not planning the holiday shopping till a few days before Christmas and 32 per cent had yet to consider what gifts would be best to represent the company image. The biggest problem faced by last minute Christmas shopping according to the poll was compromise in quality and originality along with increased shipping costs. Online purchasing rated the highest for both efficiency and cost effectiveness.
Gifts that rated highest for popularity in year end gifting are varieties of calendars and planners, from monthly pocket planners, monthly engagement calendars, or mini or large wall calendars with space available for the company logo to be added. The second most popular stationery items were desk and paper organisers, sticky notes and list pads for staying on top of regular company to-do lists.
For employee gifts given at the company Christmas party, ready-made stationery sets held the highest appeal with memento items such as coffee mugs or picture frames featuring the company logo taking up the next slot. Although planning ahead for seasonal purchasing is still the most cost efficient, modern technology has changed the current market to allow for reasonable last minute purchasing for a variety of stationery goods.
About Stationery Planet
Stationery Planet (http://www.stationeryplanet.com) is a leading UK based retailer of office supplies, providing over 20,000 office supplies and stationery items at the lowest guaranteed price. The online office supplies retailer offers hundreds of well known brands at low prices with next day delivery as standard. Visit http://www.stationeryplanet.com for more information.