“In the ever-changing world of education marketing, we see the opportunity to continue refining our service offerings, specifically by focusing more on data and analytics to drive decision-making," said Mike McHugh, Chief Operations Officer at PlattForm.
LENEXA, Kan. (PRWEB) December 26, 2013
PlattForm, a leading enrollment solutions partner to colleges and universities worldwide, announced the hiring of Jon Gaunt as Vice President of Strategy and Mergers and Acquisitions and Rob Schipull as Vice President of Business Intelligence.
“In the ever-changing world of education marketing, we see the opportunity to continue refining our service offerings, specifically by focusing more on data and analytics to drive decision-making. Jon and Rob bring a wealth of experience to help take us and our clients to another level,” said Mike McHugh, Chief Operations Officer at PlattForm.
Gaunt was instrumental in the recent acquisition of U.K.-based Outreach Education, which provides complimentary placement services to students looking to pursue their education abroad. This achievement falls in line with the company’s vision and direction, as well as Gaunt’s responsibility of finding strategic opportunities in new markets.
Formerly Gaunt held a similar role as Vice President of Strategy and Corporate Development at Hosting.com, where he led corporate strategy initiatives to increase revenue and improve long-term competitive viability.
Schipull adds an analytical dimension to the PlattForm spectrum, which really broadens the scope of its full-service offerings. Schipull employs tactics such as risk management and predictive modeling to enhance marketing performance for clients.
With a background in telecommunications and banking, Schipull’s resume includes companies such as Sprint and JPMorgan Chase. Most recently he was a Senior Finance Manager at T-Mobile.
For more information, please contact Dani Damaske, Communications Specialist, at Dani(dot)Damaske(at)plattform(dot)com or 913.254.6074.
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in providing marketing services and enrollment solutions for colleges and universities worldwide. The firm, headquartered in suburban Kansas City, boasts an internal staff of more than 550 industry experts. As thought leaders in postsecondary education, PlattForm has helped more than 4,000 colleges and universities improve the lives of millions of individuals. Specialties include search engine marketing, interactive lead generation, online marketing, traditional media placement and creative services.