ShopRite Kicks-Off Famous Can Can Sale with Donation to Local Food Banks

ShopRite Customers to Help Donate Thousands of Cans of Soup Through “Soup Cans for Souper Fans” Facebook Program

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Keasbey, NJ (PRWEB) December 26, 2013

ShopRite’s famous annual Can Can Sale, now on its 43rd year, begins Sunday, December 29th and will run through Saturday, January 25th. Not only has this year’s Can Can sale been extended to four weeks, but in order to make this year’s Can Can extra special, ShopRite announced that it has launched “Soup Cans for Souper Fans” – a program that enables ShopRite Facebook fans to get involved in ShopRite’s fight against hunger.

For every new fan on ShopRite’s official Facebook page, http://www.facebook.com/shoprite.supermarket,
Campbell Soup Company will donate one can of Campbell’s Chunky Soup, up to 5,000 cans, to local food banks in the communities it serves. Fans are encouraged to spread the word about “Soup Cans for Souper Fans” by sharing ShopRite’s official Facebook page with friends. The more “Likes” ShopRites receives, the more cans will be donated to those in need. It’s as simple as that.

“The annual Can Can sale is the perfect opportunity for ShopRite to raise awareness of the issue of hunger in our communities,” said Christine Magyarits, Community Relations manager for ShopRite. “̀‘Soup Cans for Souper Fans’ is a fun yet powerful way to engage our customers in the fight against this ever-growing problem in our nation. Hunger affects us all and we thank our loyal fans for continuing to help us in support of this worthy cause.”

ShopRite has always been a partner to food banks in the areas it serves, through its ShopRite Partners In Caring program. Founded in 1999, ShopRite Partners in Caring has given more than $30 million dollars to Food Banks, which has helped to feed millions of people.

The Can Can sale continues to have a loyal and devoted following among ShopRite customers who eagerly await this annual event. Like the “Souper Fans” event, this year’s sale is focused on the big game. Customers can stock up for the football frenzy with canned favorites, snacks, beverages and countless “un-canny” specials.

Over the years, the Can Can Sale has changed and grown. Originally intended to focus solely on ShopRite private label products, today many national brands are included, as well. In fact, Can Can proved so popular that in 2002, ShopRite introduced a Summer Can Can Sale.

Although there are no sales figures available from the early days of ShopRite’s Can Can, the company estimates it has sold more than 3 billion cans over the sale’s 40 year history.

The 2014 ShopRite Can Can sale begins on December 29th and runs through January 25st at all ShopRite stores in the Northeast. For more information, please visit http://www.ShopRite.com.

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About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $30 million to 1,700 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $24 million for local organizations, hospitals and community groups. Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award. For more information, please visit http://www.ShopRite.com.

About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide nearly $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania -- all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated nearly $30 million to more than 1,700 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, child care centers, battered women's shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit http://www.shopritepartnersincaring.org.

About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Down Jones Sustainability Indexes. For more information, visit http://www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.


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