Hudson Valley Stage 6 Media Engages Capacity Business Consulting to Assist in Marketing Strategy
Newburgh, NY (PRWEB) December 27, 2013 -- Jenko Kent moved from Australia to New York’s Hudson Valley in 2012 to work with Cindel Krajewski, a fellow video consultant and movie maker. The two met working in Australia where they realized their common passions and ethics and hence formed Stage 6 Media to focus on what they do best, promoting a business by telling its story in an entertaining and compelling way.
With the advent of YouTube and videos on an increasing number of websites, society is starting to expect good video. People don’t want to read a book on chess strategy when they can watch someone actually do it and people don’t want to read an About Us page when they can watch a two minute video that markets the company in an enjoyable way.
Businesses are scrambling to catch up with this new marketing strategy by adding video. It can’t be just any video though. As with most things, the more we watch, the more selective we become. A home page video for instance has two minutes or less to explain the product or service, show differentiation, and build trust; all while being interesting enough to keep the viewer’s attention.
“Anyone with a camera can shoot a video; but video that gets people to feel comfortable or take action is extremely difficult. Take it from me as we have looked for our own company,” says Eric Egeland, President of Capacity. “Making a great business video is not just about technical and artistic talent, it’s about complex things like human psychology and time consuming things like editing. Jenko, Cindel, and company have a mastery of this.”
Capacity Business Consulting will be doing a strategic marketing plan including research on things like demographics, psychographics, trends, growth, and competition. This research will help dictate a strategy including specifics on whom to target, how, and with what medium. These directives are then given to the client and/or their marketing company who designs and executes a plan that actually gets a return on investment.
Cindel Krajewski of Stage 6 Media had this to say, “In the cutthroat marketing landscape, we're finding more and more that video is not just an extra but a necessity and actually the core to any successful campaign. In the last 5 years the people of the world have shown us that not only CAN they be wooed by a great video, but they actually WANT to be totally engrossed by one. It's a total shift from the marketing of the past where the great advertisers would work on the psychology of an ad to subliminally attack the subconscious of the public - now we're making ads that are genuine and captivating and all of a sudden people LOVE ads! It's an extremely exciting time for companies like ours."
About Stage 6 Media
Stage 6 Media is a full service marketing and media agency, with a heavy emphasis on film and video production, and a dedication to storytelling in everything we do. Our services are as wide as your imagination, but we typically create videos, websites, and media experiences for all kinds of companies. For more information, visit http://www.stg6.com.
845.742.0931
hi(at)stg6(dot)com
About Capacity Business Consulting
Capacity Business Consulting provides a broad array of services that help our clients start, grow, fix, fund, or sell their businesses. Engagements include feasibility studies, funding preparation, operational strategy, growth strategy, fiscal/economic impact, turn-arounds, etc. For more information, visit http://www.capacitybusinessconsulting.com/services/problem-solvingimprovement/marketing-strategy/#.UrxR57Qwn3A.
845.764-9484
info(at)CapacityConsultingInc(dot)com
Eric Egeland, Capacity Business Consulting, http://www.CapacityBusinessConsulting.com, 845-764-9484, [email protected]
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