We like the concept of building software that our parents can use. If you need directions or training then we have probably failed.
Miami Beach, FL (PRWEB) December 30, 2013
Small businesses want less options and software that is easier to use. Too many options and features results in customer atrophy and increased aggravation. The findings are based on thousands of customers’ feedback across various software as a solution products. Crowtracker.com co-founder Robert Bustamante is taking things back to the basics by stripping out features in his latest SaaS solution.
With the recent launch of their cell phone GPS tracking solution, Crow Tracker agrees that less is more. Based on its feedback from over 10,000 users of its other software as a service solutions, Crow Tracker has decided to keep it simple and make its software extremely basic. “We like the concept of building software that our parents can use. If you need directions or training then we have probably failed.” Bustamante says.
More and more online solutions including Dropbox, Quickbooks Online, and Constant Contact understand that simplicity is what people are looking for. They each have less features than many of their competitors or other desktop solutions. Legacy enterprise solutions from IT departments are being forgone for simpler online solutions. Small businesses are looking for software that make specific tasks easier.
About Crow Tracker: Owned and operated by Certatim, Crow Tracker, was launched last month. Crow Tracker allows small businesses to easily track their fleet by GPS with smartphone apps. Crow Tracker is a cell phone GPS tracking solution that doesn’t require hardware installed in employee cars and is scalable with the number of people the business wants to track.
If you’d like more information about this topic, or to schedule an interview with Robert Bustamante, please call 866.933.1378 x0 or email pr(at)crowtracker(dot)com. http://www.crowtracker.com